Sample AI-Ready Audit: Med spa

In plain wordsThe short version

amet consectetur adipis earns real praise: 28 reviews average 5.0 stars on onsectetur adipisci, and customers often ask for the owner-injector by name. But that goodwill is not reaching new buyers: Google's map puts you in the top three in only 1 of 4 towns you serve, and no AI assistant named you in 24 test questions where your name was not already given. Your TikTok page has gone quiet for years, which can make a business look closed, and there is no sign of a tool tracking which calls or web visits turn into paying clients. Because visibility is weak in three towns and new reviews are slow to arrive, the business leans heavily on word of mouth around one trusted injector rather than a system that keeps bringing in new customers. The first step is fixing search, map and AI visibility, the fix with the clearest estimated payback, before building the reactivation and tracking systems behind it.

How to read this report

Start with the story paragraph below, it gives you the big picture in plain terms.
Then look at the grades, they show you which of the seven areas need attention first.
Try the first recommended step before anything else, it has the clearest estimated payback for the lowest cost.
Treat the findings list as reference, you do not need to read every line in one sitting.
If any number here looks wrong, tell us on your call and we will recalculate that section.
Items marked as needing your answer are simply things we could not check from outside, not problems we found.

Not counted yetMore money we could not count from outside, and how your answers unlock it

Not in the forecast yet

Referred buyers who look you up: your 28 reviews are not where they search first, so some pick someone else. Not measurable from outside.
Buyers who ask an AI assistant for a recommendation: not priced, because AI usage has no public local volume.
Repeat and referral business from your past clients: shown on its own line as what it could be worth, and not added to the total until you tell us how you stay in touch with them today.

Answer these and we can size the rest

How do you track each client from first contact to done (paper, a spreadsheet, a CRM, software)? Unlocks: Where the schedule and client status live
Which number would you most like to see every Monday morning? Unlocks: No record we could find ties a call or a form to a client
How many inquiries come through the website in a month? Unlocks: Website inquiries: how fast anyone replies
Do you have a Facebook, Instagram, LinkedIn, TikTok or YouTube page we missed? Paste the link. Unlocks: Social profiles: 4 of 5 platforms checked were found; TikTok looks inactive
Where does the job schedule live: paper, a shared calendar, a whiteboard, or software? Unlocks: 1 of 20 reviews mention how fast you were

Answer them here; the report is recalculated with your numbers.

01 · Executive summaryThe reputation is five stars on Google. The reach and the systems behind it are where the opportunity is.

Across seven areas we found 28 things worth discussing. The priced ones add up to $56,000 to $157,500 a year (2 lines priced, 3 waiting on your numbers). The unpriced ones may matter more. For scale, from your own numbers: one more deal a month is worth $6,000 a year (today about 32 a month). Some of the biggest levers, such as referred buyers who look you up and your past clients, cannot be priced from outside and are covered on the call. 3 of the seven areas cannot be graded from outside; they are marked provisional until you answer their questions.

This page is written for the call. Each item below is one conversation: the size of it, what it rests on, and the question that decides what to do first. Nothing here is a quote; the numbers are yours to correct on the confirmation page, and the report is redone when you do.

Priced findings, revenue per year

$56,000to$157,5002 lines, conservative to likely; 3 more waiting on your numbers

The lines overlap (a visibility win creates calls that the call line also counts) and they are revenue, not profit. Treat the total as the ceiling of what these 2 lines describe, not as money in the bank.

Graded from outside

4 of 7 areas; 3 wait on your answers. Grades are per area in section 02; there is no single whole-business grade until all seven have your inputs.

The biggest opportunities, in dollars

Conversation 1 · Sales and marketing

Google's map shows you in the top three in 1 of 4 towns; in the other 3 it shows competitors

$51,500 to $148,500 a year

Which of tur adi, pisci, elit sed do ei would you take more work from tomorrow? That decides where the first town pages and review asks go.

Conversation 2 · Customer experience

Past customers: how you stay in touch with them

$4,500 to $9,000 a year

Do you have the old customer records anywhere, even in email? The real count sets the size of the first campaign.

Conversation 3 · Sales and marketing · not priced yet

AI assistants named you in 0 of 24 buyer questions that did not already contain your name

Which question would you most want an assistant to answer with your name?

Conversation 4 · Team · not priced yet

14 of 20 reviews name a person at the business

If the key person were out for two weeks, what would stop? That answer is the first thing we would build into the system.

02 · Whole-business scorecardSeven areas, one honest grade each.

Scores come from what we could observe and from your answers. An area marked provisional is graded on outside evidence only and moves as soon as you answer its questions on the confirmation page.

4 of 7 areas graded from outside; 3 provisional until you answer

A: 85 and up · B: 70 · C: 55 · D: 40 · F: below 40. An area waiting on your answers is not graded yet. Each row says what moves its score. No single overall grade is given until all seven areas have your inputs.

Sales and marketing 31/100

In the map's top three in 1 of 4 towns; no assistant named you on most questions (ChatGPT 0 of 6, Claude 0 of 6, Gemini 0 of 6, Perplexity 0 of 6).

How customers find you on Google and through AI assistants, what happens when they call or fill the form, and what turns into a job. 8 findings.

Scored on: share of towns in the map top three, share of buyer questions where an assistant named the business, mobile speed, listing consistency (only what was measured counts).

Operations not graded yet

Customers mention speed; the system behind it is not visible from outside, and the proposal or quote is the step we cannot yet size.

Scheduling, quoting, tracking a job from intake to completion, and the handoffs in between. 8 findings.

Scored on: timing praise in reviews, inquiry form length, a scheduling tool visible, quoting method known (provisional until answered).

Customer experience 60/100

28 reviews averaging 5.0 stars off Google, a real strength; 5 stars on Google.

Intake, communication, reviews, and repeat and referral business. 4 findings.

Scored on: rating, reply rate, referral mentions, review velocity against the map leaders, follow-up known.

Back office not graded yet

Hours of manual intake could not be sized in this run; billing not visible from outside.

Billing, collections, bookkeeping and the hours of desk work behind every job. 2 findings.

Scored on: invoicing and bookkeeping known, hours of manual intake (provisional until answered).

Team 48/100

14 of 20 reviews name a person; how much the business depends on one person is the question.

Hiring, training, and the knowledge that lives only in one person's head. 3 findings.

Scored on: share of reviews naming one person, years in business, team size and training known (provisional until answered).

Data and reporting 20/100

The key numbers are not yet known; no record we could find ties a call to a job.

What the owner can and cannot see about the business without digging. 2 findings.

Scored on: tag manager, analytics, call tracking, a form-to-client record, close rate known.

Software not graded yet

1 website tool visible, no business system visible; spend not yet known.

Every tool the business pays for, the overlap, and what one owned system could replace. 1 finding.

Scored on: business systems visible (CRM, scheduling, reviews), spend known (provisional until answered).

03 · Findings by areaWhat we found, what it costs, and what AI could do about it.

Every finding carries its evidence. Every estimate says what it rests on and how to correct it. "What AI could do" describes a system, not a subscription: something built for ipsum dolor sit amet con that you would own.

Sales and marketing

What this means for you. Getting found when someone searches for a med spa nearby decides whether you get the call at all, before price or service ever comes up.

high

Google's map shows you in the top three in 1 of 4 towns; in the other 3 it shows competitors

In plain words: This gap means real customers in three towns are choosing competitors instead, and it carries the clearest estimated payback to fix first.

Conservative

$51,500a year

Likely

$148,500a year

What this rests on. With the fixes working (map position 1 or 2 for every buyer term we measured, in every town you serve). Even the minimum case, reaching position 3 for the main term only, is $2,963 to $5,926 a year. Searches and map positions are measured; click and inquiry rates are published benchmarks; close rate and deal value are yours.

Math: 7200 searches a month for 12 buyer terms across 4 towns; reaching position 1 or 2 adds 650 to 938 clicks a month x 3.3% to 6.6% inquiries x 40% close x $500 x 12

Town by town: searches a month, your map position for "med spa", and who holds the top three

Town	Searches	Ads value / mo	Your position	Top three today
olor sit a	1810	$24,236	#1	t amet consectetur adipiscing elit , consectetur adipiscing e, etur adipiscing el
ipiscin	4250	$49,362	not in top 3	g elit sed d, ipsum d, dolor
it am	1140	$11,295	#18	consectetur adipiscing el, tetur adipiscing eli, dipiscing elit sed do eiusmod tempo
ng elit sed do	140	$783	not in top 3	m ipsum dolor sit amet c, dolor sit amet consectetur adipis, sit amet consect

What fixing this is worth, two cases

Case	Extra clicks a month	Extra deals a year	Worth a year
Minimum: map position 3 for your main search, in the towns you listed	37.4	5.9 to 11.9	$2,963 to $5,926
Google map position 1 or 2 for every buyer search, in the towns you listed	650.4 to 937.7	103 to 297.1	$51,512 to $148,525
Ceiling: your own Google profile at map position 1 or 2 across the counties of your listed towns (map rankings fade with distance, so this is the most it could be, not the forecast)	1728 to 2491.2	273.7 to 789.2	$136,858 to $394,606

Your own website in the regular results, positions 5 to 3, in the counties of your listed towns

388.8 to 849.6

61.6 to 269.2

$30,793 to $134,577

The forecast: the map row for your towns plus your own website across your market, together $56,000 to $157,500 a year. The minimum row is the floor and the ceiling row is the most it could be; neither is added to the forecast.

Why the last row is so much larger: the first two rows count only the towns you listed, near your office; the last counts your whole market (every county you serve). Map rankings fade with distance, so treat it as the ceiling, not the forecast.

Searches a month measured: 7200 across your towns. Assumptions: map position 1 17.3%, 2 12.0%, 3 2.9% of searches (BrightLocal, Local Services Ads Click Study); 3.3% to 6.6% (Unbounce Conversion Benchmark Report, half to full).

Not priced here, and often bigger:

Referred buyers who look you up: your 28 reviews are not where they search first, so some pick someone else. Not measurable from outside.
Buyers who ask an AI assistant for a recommendation: not priced, because AI usage has no public local volume.
Repeat and referral business from your past clients: shown on its own line as what it could be worth, and not added to the total until you tell us how you stay in touch with them today.

Sharpen this:Which towns do you actually serve, and which are most valuable? (answered)

Details and evidence

On Google Maps, pinned to each town centre, t consectetur adipiscing is in the top three in ctetur adi, and absent from the top three in adipisc, ing e, em ipsum dolor . Those towns carry about 7,340 searches a month for your services (worth about $1,028,110 a year at Google Ads prices). Your estimated share of map-pack clicks across the area is 12.4%.

Do it yourself

Write one page per town you want work from, with real photos and a review from that town; correct your listings; ask every finished job in that town for a review.

Off the shelf

Any local-SEO agency or a listings tool will do the listings and schema part; expect a monthly fee and generic pages.

Built for you, owned by you

Town and service pages generated from your own client work and reviews, listings held in one record, and a review engine by town; one build, no monthly seat fee.

Evidence: local-demand.json: Google Ads volume per town; Google Maps top three per town

high

AI assistants named you in 0 of 24 buyer questions that did not already contain your name

In plain words: When people ask AI assistants for a med spa, competitors get named instead of you, costing you visibility before a search even starts.

Details and evidence

Buyer questions checked, per assistant: ChatGPT named you on 0 of 6; Claude named you on 0 of 6; Gemini named you on 0 of 6; Perplexity named you on 0 of 6. When asked about you by name, 5 of 8 answers cited your website. The businesses they named most often instead: m dolor sit amet consectetur , sit amet co, et consectetur a, ectetur adipiscing elit s.

The questions where you were not named, verbatim

Assistant	Question asked	Named instead	How the answer opened
ChatGPT	What are the best med spa companies near adipiscing el?	cing elit sed do , rem ipsum dolor si, um dolor sit amet consect	Here are highly rated med-spa companies and clinics near r sit amet con you may want to consider (short notes on why each is frequently recommended). I pulled recent local directories and rankings so you can compare services,...
Claude	What are the best med spa companies near met consectetu?	sectetur a, r adipiscing elit sed do eius, scing elit s	Here are some of the best med spas near orem ipsum dol, based on top ratings and reviews: 1. sum dolor or sit ame has a 4.8-star rating with 290 reviews and is locally owned, operated, and staffed by certified professionals....
Gemini	What are the best med spa companies near amet consectet?	nsectetur adipiscing elit , ur adipiscing elit sed do eiu, iscing elit	lorem ipsu, psum do, is known for its numerous med spa options, ranging from luxury resort spas to boutique clinics. When choosing a med spa, it's important to consider those with experienced professionals and a focus on...
Perplexity	What are the best med spa companies near lor sit amet c?	amet consectetur adi, onsectetur adipiscing e, tur adipiscin piscing el	Some of the strongest med-spa options near elit sed , based on recent ratings and review volume, are: - ipsum dolor sit amet , 5.0 stars with more than 1,000 verified Google reviews; listed among olor sit a’s highest-rated...
ChatGPT	Who would you recommend for med spa in t amet consect? I want someone local and reliable.	consectetu, etur adipiscing el, ipiscin	Good, I can recommend a few well-regarded, local med‑spas in g elit sed. Quick question before I list them: do you have a specific treatment in mind (Botox/fillers, lasers, microneedling, acne care, body contouring, etc.), a...
Claude	Who would you recommend for med spa in ipsum dolor s? I want someone local and reliable.	dolor sit , it amet consectetur adipiscin, consectetu	Great question! tetur adipisci has a fantastic med spa scene. Here are some highly recommended, local options to consider: Top Med Spas in dipiscing elit 1. ng elit se m ipsum do has a 4.8-star rating and is locally owned &...
Gemini	Who would you recommend for med spa in dolor sit ame? I want someone local and reliable.	sit amet consectetur adipisci, t consectetur adipiscing e, ctetur adipi	adipiscing, ing eli, is known for its numerous med spas, making it a great place to find a local and reliable option. Many establishments in the area are highly-rated and offer a wide range of services. Here are some...
Perplexity	Who would you recommend for med spa in em ipsum dolor? I want someone local and reliable.	m dolor sit amet consectetur , sit amet , et consectetur	For a local, reliable starting point, consider ectetur adipiscing elit sed d in adipiscing elit. It lists a cing elit address, offers consultations, and has evening and Saturday hours. Other established local options worth...
ChatGPT	Best med spa in rem ipsum d	nobody local	Do you mean “best” for injectables (Botox/fillers), laser/skin resurfacing, body‑contouring, weight‑loss/GLP‑1 programs, or overall safety & reputation? Any budget or neighborhood preference (e.g., um dolor, r sit a, central...
Claude	Best med spa in met consect	sectetur adipiscing elit, r adipisci, scing elit sed do eiusmod	Here are some of the best med spas in orem ipsum based on the latest reviews and ratings for 2026: 1. sum dolor sit amet conse Since 1988, or sit amet consectetur has been a premier destination for skin and body rejuvenation in...
Gemini	Best med spa in amet consec	nsectetur adipis, ur adipiscing , iscing elit sed do eiusmo	When searching for the "best" med spa in lorem ipsum, it's helpful to consider factors like Google ratings, client reviews, range of services, and whether the spa offers financing options. Many top-rated med spas in psum do...
Perplexity	Best med spa in lor sit ame	amet consectetu, onsectetur adipisci, tur adipiscing elit sed do	piscing elit sed appears to be the strongest overall pick in elit s, with a reported 5.0-star rating from roughly 1,450 reviews, one of the largest review counts among highly rated local med spas. Other reputable options to...
ChatGPT	Who should I hire for med spa in ipsum dol?	nobody local	Do you mean (pick one): 1) You want to hire staff to work at your med spa in olor (e.g., medical director, nurse injector, nurse practitioner/PA, esthetician, laser tech, front‑desk/office manager)? 2) You want to hire (book...
Claude	Who should I hire for med spa in t amet co?	consectetur adipiscing, etur adipiscing el, ipiscing elit sed do	Here are some of the top-rated med spas in g elit se you should consider: 1. ipsum dolor sit amet dolor sit amet consect is a second-generation family-owned med spa that offers an exceptional range of services at a fair price....
Gemini	Who should I hire for med spa in it amet c?	consectetur adip, tetur adipis, dipiscin	To determine who you should hire for a med spa in ng elit s, it's helpful to consider their services, reputation, and the specific treatments you're interested in. Here are some highly-rated med spas in m ipsum d, and what they...
Perplexity	Who should I hire for med spa in dolor si?	sit amet con, t consectetur adip, ctetur adipiscing elit s	For a med spa in adipi, shortlist these providers and interview them before booking: - ing elit sed, Led by em ipsum do, FNP-C, a board-certified nurse practitioner with backgrounds in medical aesthetics, endocrinology, and...
ChatGPT	Who offers medical weight loss near m dolor sit am?	sit amet consectetur adipisc, et consectetur adipiscing el, ectetur adi	Here are several medical weight‑loss providers and programs that serve adipiscing el. If you want I can narrow these by distance, what your insurance covers, or the specific treatment you’re interested in (GLP‑1 medications like...
Claude	Who offers medical weight loss near cing elit sed ?	rem ipsum dolor sit amet con, um dolor sit amet consectetur adipisc, r sit amet consectetur adipisci	Here are some medical weight loss providers near met consectetu: 1. sectetur adipiscing elit sed Located on r adipiscing elit on the scing elit sed do eiusmod temp campus. orem ipsum dolor sit amet co The program is accredited by...
Gemini	Who offers medical weight loss near sum dolor sit ?	or sit amet consectetur , amet consectetur adipiscing elit sed d, nsectetur adipiscing elit sed	Several clinics offer medical weight loss programs near ur adipiscing . These programs often include a personalized, physician-directed approach to weight management, utilizing various strategies such as GLP-1 medications,...
Perplexity	Who offers medical weight loss near iscing elit se?	lorem ipsum dolor sit amet co, psum dolor sit amet consectetur adipis, lor sit amet consectetur adipisc	Several providers offer medical weight loss near amet consecte, including physician-supervised programs and GLP-1 medication options: - onsectetur adipiscing elit se, tur adipiscing elit sed do eiusmod tem; offers...
ChatGPT	I need iv therapy in piscing elit s. Who do you recommend?	elit sed do ei, ipsum dolor sit , olor sit amet conse	I can recommend several reputable IV-hydration / mobile IV providers in t amet con, and help you pick one based on what you need (walk‑in clinic, mobile to a hotel/home, NAD+ or specialty infusions, or urgent medical care)....
Claude	I need iv therapy in consectetur ad. Who do you recommend?	etur adipiscing, ipiscing eli, g elit sed do ei	Here are some highly recommended IV therapy providers in ipsum dolor s: Top IV Therapy Providers in dolor sit amet 1. it amet consect 5.0 (Google) consectetur ad is widely regarded as one of the best IV therapy clinics in...
Gemini	I need iv therapy in tetur adipisci. Who do you recommend?	dipiscing elit sed do eiusmod, ng elit , m ipsum dolor si	dolor sit, sit ame, offers numerous highly-rated IV therapy providers, many of whom also provide mobile services. Here are some of the top recommendations based on reviews and services: Top Recommended IV Therapy Providers in...
Perplexity	I need iv therapy in t consectetur . Who do you recommend?	ctetur adipisci, adipiscing elit, ing elit sed do	For em ipsum d, these are the strongest options to consider: - m dolor sit ame, Best if you want a more individualized medical approach. A licensed naturopathic physician selects and doses the infusion based on your history,...
ChatGPT	sit amet consectetur adipiscing el AZ reviews	nobody local	Do you want a summary of recent customer reviews (ratings + common pros/cons), or the raw review links (Google, Yelp, Facebook) so you can read them yourself? I can fetch and summarize the latest reviews and ratings for et cons...
Perplexity	ectetur adipiscing elit sed do eius AZ reviews	nobody local	adipiscing elit sed do eiusmod tem is listed at cing elit sed do eiusmod tempor inci . Available listings show a 5.0-star rating from 28 Google reviews . The available review summaries indicate a very positive reputation, but...
Claude	Is rem ipsum dolor sit amet in um dolor sit a a good company to hire?	nobody local	Based on the available reviews and information, r sit amet consectetur a in met consectetu appears to be a well-regarded business. Here's a summary of what customers are saying: Overall Rating The sectetur a location at r adip...

The simplest fix

Add a plain-language FAQ to each service page (services, towns, price from, timeline) and put your Google reviews on the site.

Evidence: presence/ai-answers.json (verbatim answers, dated; unchecked answers are excluded from the counts, not counted as named)

mediumneeds your answer

Calls when nobody can pick up: what happens to them

In plain words: If any of your roughly 80 monthly calls go unanswered, industry data suggests some become lost bookings worth recovering.

Not priced yet. Rests on inbound calls a month (your figure: 80); share of calls that are new-job inquiries (not yet answered); close rate on new inquiries (your figure: 40%); average job value (low to high) (your figure: $500 to $500). Correct any of these on the confirmation page and this line is recalculated.

Sharpen this:About how many calls come in a month? (answered)

Details and evidence

Published call benchmarks (measured on home-services businesses, the closest published data) put missed calls at 14% to 27%; fewer than 3% of missed callers leave a voicemail. We did not call you, so your own answer rate is not measured. You told us about 80 calls come in a month.

Do it yourself

Forward the line to a second phone when nobody is at the desk and keep a paper log of who called and when for thirty days.

Off the shelf

An answering service or a rented AI receptionist takes messages for a monthly fee; the details still get re-keyed.

Built for you, owned by you

Intake built into your own client system: calls and forms captured with what each person needs, the first appointment booked, a summary to you. Part of a larger build, not a product on its own.

Evidence: Invoca: 27% of calls to home services businesses are not answered (Invoca platform data, May 2024) (https://www.invoca.com/blog/how-much-missed-sales-calls-cost-home-services-businesses, read 2026-09-25)

mediumneeds your answer

Website inquiries: how fast anyone replies

In plain words: A slow home page and no simple inquiry form likely cost you leads before your team ever hears from them.

Not priced yet. No conservative figure, because we did not measure your reply time; the likely figure assumes the HBR average reply behaviour applies to you. Rests on website inquiries a month (not yet answered); close rate on new inquiries (your figure: 40%); average job value (low to high) (your figure: $500 to $500). Correct any of these on the confirmation page and this line is recalculated.

Sharpen this:How many inquiries come through the website in a month?

Details and evidence

We crawled 25 pages and found no inquiry form with two or more fields, on a home page that takes 14.9 s to show its main image on a phone (Google's bar is 2.5 s). Of 2,241 US companies audited by Harvard Business Review, 37% replied to a web inquiry within an hour and 23% never replied. We did not test your reply time (no form was submitted).

Do it yourself

Reply from your phone within the hour for a week; count what changes.

Off the shelf

A forms tool with auto-reply sends a thank-you; it does not book anything or follow up.

Built for you, owned by you

A form that replies with next steps and a booking slot, and a follow-up sequence that runs until the customer answers or says no.

Evidence: inventory.json form fields; technical/lh_home_mobile.json; Harvard Business Review, The Short Life of Online Sales Leads (Oldroyd, McElheran, Elkington), read from a copy of the article: Of 2,241 US companies sent a web lead, 37% responded within an hour, 23% never responded, and the average response among responders was 42 hours; firms that responded within an hour were nearly seven times as likely to qualify the lead (Harvard Business Review, March 2011) (https://thedenmangroupselling.wordpress.com/wp-content/uploads/2011/03/the-short-life-of-online-sales-leads-harvard-business-review.pdf, read 2026-09-25)

medium

TikTok: no post in over six months

In plain words: A silent TikTok page for years can look like you closed, so either revive it or take it down.

Details and evidence

TikTok: newest post about 2022-02-18 (1689 days ago). A buyer who checks a page that has gone quiet can read it as a business that has closed.

What would change it

A monthly post from a finished job, drafted for you to approve.

Evidence: presence/social.json

high

Where your buyers look: 9 places checked, you are on 5

In plain words: Missing from Yelp means some buyers comparing med spas never see you at that stage of their search.

Every place we checked, and how you show up there

Where	Matters	You there?	Rating	Reviews	Note
Yelp	high	no			no profile found under your name
Instagram	high	yes
Facebook	medium	no			no profile found under your name
ur adipiscing elit (directory)	medium	yes	5.0	28
WellnessLiving (booking/explore directory)	low	yes
RealSelf	medium	no			no profile found under your name
CareCredit Doctor Locator	low	yes

Details and evidence

Buyer searches Google/Maps or Instagram for 'med spa near me' or a specific service + town, compares star ratings/photos and a specific injector's name, often follows on Instagram before booking, then books via call/text or online scheduler; repeat visits are driven by membership and relationship with a named injector. Before judging anything, we researched where buyers of a business like yours actually look and compare, then checked each place for you by name. Not found where it matters: Yelp. Found: Instagram, iscing elit sed do (directory) (5.0 stars from 28 reviews), WellnessLiving (booking/explore directory), CareCredit Doctor Locator.

What would change it

One record of who you are, kept current on every place your buyers look, with your reviews shown where they compare.

Evidence: discovery.json (research with live web search, every profile fetched and checked for your name)

high

What the businesses beating you have that you do not

In plain words: The map leaders beat you mainly on review volume and consistent listings, both fixable without new ad spend.

Them versus you

What they have	The top three	You	Examples
A website of their own	3 of 3	yes	lorem ipsum dolor sit am: psum dolor sit ; lor sit amet conse: amet consectetur adipi; onsectetur adipiscing elit: tur adipiscing elit sed
A claimed Google Business Profile	3 of 3	yes
Google reviews	median 583 (most 850)	28	piscing elit sed do eius: 850; elit sed do eiusmod tempo: 583
New Google reviews in the last 90 days	median 30	see findings
Photos on their Google profile	median 43	4
Mobile page speed (0 to 100)	median 46	see findings
Reviews anywhere (all platforms)	not measured for competitors	28 at 5.0

Details and evidence

We compared you with the 3 names holding Google's map top three for your main search (ipsum dolor sit amet con, olor sit amet cons, t amet consectetur adipisc). Missing for you: High-volume Google review profile (200+ reviews); Consistent NAP (name/address/phone) across all directories. Each gap is a step on the path below.

What would change it

Close the gaps in the order the plan below gives, starting with the ones that cost least and let buyers find you.

Evidence: competitors.json (measured); discovery.json peer playbook (research)

Operations

needs your answers

What this means for you. How smoothly a booking turns into a finished treatment decides whether growth brings more smooth days or more chaos for your team.

lowneeds your answer

1 of 20 reviews mention how fast you were

In plain words: Only one review mentions speed, so fast service is not yet proven as a system beyond one person's effort.

Sharpen this:Where does the job schedule live: paper, a shared calendar, a whiteboard, or software?

Details and evidence

Customers write: "con is the best injector! She does my Botox and filler. She takes the time to explain what she’s doing and answer any qu". Speed shows up in what customers say about etur adipiscing elit sed. The risk is that it lives in one person's calendar.

The simplest fix

Keep doing what the reviews describe; write down the steps so a second person can do them the same way.

Evidence: 20 Google reviews judged one by one (signals.json)

context

What customers complain about at the competitors on your map

In plain words: A rival's price complaints are a ready-made selling point for your affordability if you put it in your marketing.

Details and evidence

ipiscing elit sed do eiu: 1 of 24 reviews complain about price. Your own 20 reviews contain 0 stated complaints. Where a competitor's customers complain about something you do well, that can be a selling line for your quotes and your website.

What would change it

Quote follow-ups and web copy that lead with the things competitors get wrong and that your reviews prove you get right.

Evidence: 78 competitor Google reviews judged one by one

contextneeds your answer

Six operations questions this audit cannot answer from outside, and would on the call

In plain words: These six questions decide whether the business can scale past one person, worth answering honestly on the call.

Sharpen this:Which of these six costs you the most today?

Details and evidence

Six questions for the call: Is margin known per job? What supplies or stock are on hand and what did they cost? Where does rework come from (the handoff from sale to delivery)? How long do suppliers take? Does capacity match the calendar? How often do customers call back with a problem? Each needs your records, not our guesses.

Evidence: Not observable from public data; listed so the call covers the operations that matter most in this business

mediumneeds your answer

Where the schedule and client status live

In plain words: Confirming where schedules and client status actually live will show whether a simple tool could save real time.

Sharpen this:How do you track each client from first contact to done (paper, a spreadsheet, a CRM, software)?

Details and evidence

The website runs reCAPTCHA and shows nothing in the categories ads, call tracking, chat, crm, email marketing, field service, reviews, scheduling. We cannot tell from outside where the schedule and client status live (paper, a spreadsheet, a phone, or a tool we did not detect); the confirmation page asks.

The simplest fix

A whiteboard with one row per client and columns for each stage (inquiry, scheduled, quoted, in progress, complete) is a real system.

Also covers: The website runs a platform we could not name with 1 tool visible; no business system is visible from outside

Evidence: Home page source (signals.json); Home page source, response headers, MX records

contextneeds your answer

Worth asking: RealSelf / industry award recognition

In plain words: Award-backed trust badges help undecided buyers choose faster, worth confirming if you already have any to use.

Sharpen this:Do you have this today: RealSelf / industry award recognition?

Details and evidence

Competitor g elit sed uses 'Best Botox in the Valley' and RealSelf 'Most Loved Injector' awards as third-party trust proof. Top performers in your field usually have this; we could not confirm whether you do.

Evidence: discovery.json peer playbook (research)

contextneeds your answer

Worth asking: Dedicated weight-loss/GLP-1 landing content and provider credentials

In plain words: Matching specialist competitors on provider credentials and results could capture more medical weight-loss customers.

Sharpen this:Do you have this today: Dedicated weight-loss/GLP-1 landing content and provider credentials?

Details and evidence

Specialist weight-loss competitors ( ipsum dolor si, dolor sit a) lead with outcome data and provider credentials to win this specific buyer. Top performers in your field usually have this; we could not confirm whether you do.

Evidence: discovery.json peer playbook (research)

contextneeds your answer

Worth asking: Industry/local press or 'best of' award features

In plain words: Local 'best of' press recognition builds trust quickly, worth checking if you qualify or already hold one.

Sharpen this:Do you have this today: Industry/local press or 'best of' award features?

Details and evidence

it amet consectetur a and similar local 'Best of' awards (used by consectetu) build regional credibility that can be cited in marketing. Top performers in your field usually have this; we could not confirm whether you do.

Evidence: discovery.json peer playbook (research)

contextneeds your answer

Worth asking: Membership tier conversion and retention

In plain words: Your membership tiers could become a steady recurring income engine if sign-up and renewal rates are tracked and strong.

Sharpen this:Ask owner what % of the 900-person database is on an active paid membership vs. one-time visitors, and churn rate.

Details and evidence

The site markets four membership tiers ($79-$309) as a core differentiator, and membership revenue would directly support recurring revenue beyond one-off $500 jobs. Whether it is already working is not visible from outside, so we ask instead of guessing.

What would change it

Request membership-tier enrollment numbers and churn data directly from the owner.

Evidence: discovery.json growth levers (research)

Customer experience

What this means for you. This shows what people feel after they leave, and whether that goodwill is visible to new buyers comparing options before they decide.

mediumneeds your answer

5 stars on Google; how fast new reviews arrive

In plain words: Fewer, older reviews and low reply rates can let competitors outrank you on Google even with equal service quality.

Sharpen this:After a job, do you ask for a review, send a thank-you, or check in later? How?

Details and evidence

Review count: 28 against a best of 850 among the three.; New reviews in the last 90 days: 0 against a best of 30.; Owner replies: 7% of recent reviews against a best of 67%.; Google photos: 4 against a best of 44.; you replied to 2 of your 20 most recent reviews; the top three on the map replied to 25 of their 78. Google ranks the map on volume and recency as much as on the star figure.

You against the top three on the map

Business	Map	Rating	Reviews	New in 90 days	Photos	Mobile speed	Named by AI	One thing to copy
tetur adipiscing elit se (you)	#1	5	28	0	4	50	0 of 24
dipiscing elit sed do ei	#2	4.9	850	30	34	46	0 of 24	Put the home town in the home page title, the way ng elit sed do eiusmod t does ("m ipsum dolor sit amet con").
dolor sit amet co	#3	4.9	144	2	43	51	7 of 24	Put the home town in the home page title, the way sit amet consectet does ("t consectetur adipiscing elit sed do eiusmod tempor incididun").
ctetur adipiscing elit sed	#4	5	583	30	44	33	0 of 24	Add LocalBusiness structured data; adipiscing elit sed do eiu's home page carries it (LocalBusiness).

Do it yourself

Text a review link the day a job finishes, every job, for ninety days.

Off the shelf

Review-request tools automate the text for a monthly fee.

Built for you, owned by you

Requests timed from the client record, a monthly nudge to past customers, and the count reported by town.

Evidence: benchmark.json; Google reviews (signals.json)

medium

What customers praise, in their words

In plain words: Customers already praise the work and the owner by name; putting these quotes on the site builds trust fast.

Details and evidence

9 of 20 praise the finished work; 8 of 20 praise the owner personally (care, patience, easy to work with); 1 of 20 praise responsiveness and answers; 1 of 20 praise a clean job. 14 name a person at the business and 12 say they would recommend or return. Whether this praise appears on your website is worth checking.

Copy kit, ready to use

Built only from the review text above; every quote is verbatim and every headline is a count from the reviews read. Check before publishing; add the reviewer's first name only with permission.

Headlines that are true today

Rated 5.0 by 28 customers on Google
14 of 20 recent reviews name a person at the business
12 of 20 recent reviewers say they would recommend or come back
1 of 20 recent reviews mention how fast the work was

Pull quotes for the home page and the quote email

"ing is the best injector! She does my Botox and filler. She takes the time to explain what she’s doing and answer any questions I have. I always trust her recommendations! This location is beautiful and all the entire staff is top..."Google review, a year ago

"Highly recommend!! My experience at em ipsu has consistently been outstanding. The service is truly unmatched. m d is the best and goes above and beyond in care and attenticeness. I moved towards the sit amet c but i make the drive..."Google review, a year ago

"I had Botox for the first time ever with et . She was great! She listened to my concerns about cost, pain, and looking too overdone. She took time to examine my wrinkles and focus on treating those that would give the biggest impact..."Google review, a year ago

"I absolutely love ectetur! Everyone is extremely nice, professional, and friendly. I have been to both locations for facials and Botox. Their work is great and I recommend adipis to friends and family often."Google review, 5 months ago

"I had such a great experience at this medspa! From the moment I walked in, the atmosphere was calm, welcoming, and professional. cing el at the front desk was super friendly and organized, making the check-in process smooth and..."Google review, a year ago

"I got my lip filler done by rem ipsum do and she did a great job! It still looks great many months later. I was very nervous and she made me feel very comfortable. I am so happy with the result and will be back to um dolo to see r s and..."Google review, a year ago

FAQ answers in your customers' words

Who will I actually deal with?
"met is the best injector! She does my Botox and filler. She takes the time to explain what she’s doing and answer any questions I have. I always trust her recommendations! This location is beautiful and all the entire staff is top..."

How good is the work?
"I absolutely love sectetu! Everyone is extremely nice, professional, and friendly. I have been to both locations for facials and Botox. Their work is great and I recommend r adipi to friends and family often."

How fast did they get it done?
"Highly recommend!! My experience at scing e has consistently been outstanding. The service is truly unmatched. ore is the best and goes above and beyond in care and attenticeness. I moved towards the sum dolor s but i make the drive..."

Will you answer my questions?
"or sit is absolutely amazing! She's made such a huge difference with scheduling and communication. Very knowledgeable. I highly recommend amet consectetur."

The simplest fix

Copy the pull quotes in the copy kit below onto your quotes and your Google profile posts and the home page.

Evidence: 20 Google reviews judged one by one

high

Past customers: how you stay in touch with them

In plain words: About 900 past customers are a ready audience for repeat visits or referrals if you reach out regularly.

Conservative

$4,500a year

Likely

$9,000a year

What this rests on. Rests on past customers you have contact details for (your figure: 900); average job value (low to high) (your figure: $500 to $500). Correct any of these on the confirmation page and this line is recalculated. Reactivation rate is a low placeholder (2%) with no published benchmark.

Math: 900.0 past customers x 2.0% rebook x $500 to $500 (conservative takes half the rate)

Sharpen this:Roughly how many past customers do you have an email or phone for? (answered)

Details and evidence

About 900 past customers with contact details (your figure). Every past customer is a candidate for repeat work or a referral. No email or text-marketing tool shows up in the website's source. If you already run a mailing or a call-round, tell us on the confirmation page and this line is removed.

Do it yourself

Export contacts from your email or phone, pick fifty past customers, and send a short check-in offer.

Off the shelf

An email tool sends the campaign once you have built the list; the list is the work.

Built for you, owned by you

The database built from your email and old records, a campaign that runs on its own, and a report of what it booked.

Evidence: intake (your figure); home page source (no email or SMS tool detected)

strength

28 reviews averaging 5.0 stars on nsectetur adipiscin

In plain words: A perfect 5-star record off Google is proof worth showcasing everywhere buyers compare med spas.

Details and evidence

This is a real strength. ur adipiscing elit : 5.0 stars from 28 reviews. Ratings and counts were read from each page's own data.

Evidence: iscing elit sed do eiusmod tempor incididunt ut labore et dolore magna aliquaxxxxxxxxxxxxxx

Back office

needs your answers

What this means for you. The paperwork behind every appointment, invoices and records decides how much time and stress run quietly in the background each week.

lowneeds your answer

How invoicing and collections run

In plain words: Without clarity on invoicing and collections, you cannot yet know how much time or cash is slipping through the cracks.

Not priced yet. Needs your hours a week on invoices and paperwork, and who does them; then it is priced at the BLS bookkeeping wage for your state.

Sharpen this:About how many hours a week go to invoices, bills, bookkeeping and paperwork, and who does them?

Details and evidence

We detected no payment, invoicing or accounting tool on the website. How deposits, balances due and supplier bills are tracked is not visible from outside. We cannot put a number on it until you tell us how you invoice and how long it takes to get paid.

The simplest fix

Send the payment link with the invoice and a reminder the day the work is done.

Evidence: Home page source (no payment or accounting integration detected)

contextneeds your answer

Hiring an office person costs about $38,010 a year in wages alone

In plain words: A built system can cover far more hours than one new hire, for a one-time cost instead of ongoing wages.

Sharpen this:How many people work in the business, including you? (answered)

Details and evidence

That covers 40 of the 168 hours in a week, before payroll taxes, benefits and training. A built intake and admin system covers all 168 for a one-time build plus care. It does not replace the people who do the work itself; it replaces the desk work.

What would change it

The comparison, not a recommendation: the right answer depends on your team size and the biggest headache, both on the confirmation page.

Evidence: US Bureau of Labor Statistics, Occupational Employment and Wage Statistics, occupation 43-4171: Median annual wage for receptionists and information clerks nationally: $38,010 (BLS OEWS, May 2025) (https://www.bls.gov/oes/current/oes434171.htm, read 2026-09-25)

Team

What this means for you. Your people, especially the one trusted injector, hold knowledge that keeps service running even when someone is away.

high

14 of 20 reviews name a person at the business

In plain words: If your main injector is out for two weeks, know in advance what keeps bookings and care running.

Sharpen this:What would stop or slow down if you (or one key person) were out for two weeks?

Details and evidence

That is the best kind of reputation, and it raises one question worth an honest answer: if that person is out for two weeks, what carries on? Reviews cannot show how work is delegated inside the business; they do show that customers remember a person, not only the company.

The simplest fix

Write the ten steps of a job as you do them, one page, this month.

Evidence: Google reviews (signals.json)

contextneeds your answer

No job postings found (31 search results checked)

In plain words: With no job postings found, confirm whether you are actively hiring or simply not listing roles publicly.

Sharpen this:Are you hiring for any role right now, and how long has it been open?

Details and evidence

Four Google searches, including Indeed and LinkedIn, found no posting under the business name. That does not tell us whether you are hiring, so it is a question for you. You told us the team is 5 people.

What would change it

When a hire is needed: a written onboarding path built from your own client system's checklists, so a new hire learns your way in days.

Evidence: Google search results through the search index, judged one by one

lowneeds your answer

How a new person learns the work

In plain words: A written training guide protects service quality if a team member leaves or the business adds a third location.

Sharpen this:How is a new hire trained today: shadowing, written steps, videos, nothing formal?

Details and evidence

Not visible from outside. We would ask on the call. Written steps for the key tasks double as a training manual.

The simplest fix

Record a phone video of each step the next time you do it.

Evidence: Not observable; asked on the confirmation page

Data and reporting

What this means for you. Knowing which calls and clicks turn into paying clients tells you where your marketing time and money actually work.

high

No record we could find ties a call or a form to a client

In plain words: Without linking calls or forms to clients, you cannot easily see which marketing actually brings in paying customers.

Sharpen this:Which number would you most like to see every Monday morning?

Details and evidence

We detected no call tracking; we could not see a form-to-client record from outside. We have no figure yet for web inquiry volume. If a spreadsheet or a notebook already holds them, the confirmation page takes a minute and this area regrades.

Do it yourself

Start the one-line log from the quick wins; thirty days gives a real close rate.

Off the shelf

A CRM does this for a monthly per-user fee if someone types into it every day.

Built for you, owned by you

Every call, form and quote in one record with its outcome; the Monday report writes itself.

Evidence: Home page source; intake basis labels

context

Inputs behind this audit: 23 found in public sources, 0 our estimates, 7 from you

In plain words: Every figure here came from a real source or from you, so any correction simply updates the numbers, not guesses.

Details and evidence

Nothing in this report is our estimate; every number was found in a public source or given by you. The confirmation page lets you correct any of them and the affected sections are recalculated.

Evidence: intake-v4.json basis labels

Software

needs your answers

What this means for you. The tools running behind your website and bookings decide how much manual work your team repeats every single day.

medium

Mobile speed score 50 of 100

In plain words: A slow mobile site and missing security settings can quietly cost you visitors and search ranking over time.

Details and evidence

Lighthouse mobile scored the home page 50 of 100 for speed, with the main image at 14.9 s; SEO 92, accessibility 95, best practices 77; security headers: 3 of 6 present (missing content-security-policy, referrer-policy, permissions-policy); email authentication: SPF present, DMARC policy p=none; site files: robots.txt present, sitemap.xml present, llms.txt missing. These are the search and trust fixes, separate from the business systems above.

The simplest fix

Have your web person work through the appendix fix sheet.

Evidence: technical/technical.json, technical/lh_home_mobile.json, technical/dns_raw.txt

04 · Quick winsSix things you can do yourself this week.

None of these need us. Each one either wins work directly or turns one of our estimates into your real number.

Ask the last five happy customers for a Google review by text, today

You have 28 reviews; the map leader has 850. Review volume and recency are what Google watches on the map.

20 minutes · Customer experience

Put the three best review quotes on the home page

Your customers' own words are the most believable copy you have.

1 hour · Customer experience

Start a one-line log: date, caller, town, what they wanted, won or lost

Thirty days of this gives a real close rate and a real call count, which re-prices half this report.

1 minute per call · Data and reporting

Make the phone number a tap-to-call link on the home page

The home page has no tel: link, so a visitor on a phone cannot call with one tap.

1 hour · Software

Write a meta description for the 24 pages missing one

24 of the 25 pages crawled have no meta description, so Google writes its own snippet for them.

1 day for about 100 pages · Software

Set up SPF and DMARC email authentication

The domain's DNS shows a DMARC policy of p=none, which asks for reports but blocks nothing. Without them, mail from your domain is easier to fake and more likely to land in spam.

30 to 60 minutes · Software

05 · The ninety-day roadmapRanked by what it is worth and how fast it lands.

Weeks 1 to 4 are the fixes and the measurement. Weeks 3 to 8 are visibility and the customer base. Weeks 5 to 12 are the systems. Each line points back to its finding; the bar shows when it runs across the twelve weeks.

Weeks 1 to 4Weeks 3 to 8Weeks 5 to 12

startweek 4week 8week 12

Google's map shows you in the top three in 1 of 4 towns; in the other 3 it shows competitors

weeks 3 to 8effort: mediuma builder (us or anyone capable)worth $51,500 to $148,500 a year

TikTok: no post in over six months