Sample AI-Ready Audit: Roofing contractor

In plain wordsThe short version

amet consectetur a has real strengths: a 5-star Google rating, customers who praise the finished work and the owner personally, and a fast-response reputation that shows up again and again in reviews. The problem is visibility: you do not appear in Google's map top three in any of the three towns checked, and AI assistants like ChatGPT and Gemini never mentioned you across 24 test questions, which means buyers comparing contractors online simply are not finding you. Underneath that, the back office runs with no call tracking, no invoicing tool, and no visible system tying a phone call to a finished job, so growth is hard to measure and easy to lose track of. The business is still young (filed July 2025) and currently leans on one person, onsec, whom customers name directly, which is a strength today but a risk if he is ever unavailable. The first step is the cheapest and fastest: fix the search, map and AI visibility gaps, because that turns existing word-of-mouth quality into more inbound calls before investing in bigger systems. Everything else, from the review engine to the quoting workflow, builds on having that visibility fixed first.

How to read this report

Start with the story below, it sums up the whole audit in one go.
Then scan the grades, they tell you which areas need attention first and which are fine.
Look at the first step suggested, that is where to put your energy this month.
Everything after that is reference detail, dip into the areas and findings only for the topics you want to understand better.
Where something could not be checked from outside, it says so plainly, that is simply a question for the call, not a mark against you.

Not counted yetMore money we could not count from outside, and how your answers unlock it

Not in the forecast yet

Referred buyers who look you up: your 5 reviews are not where they search first, so some pick someone else. Not measurable from outside.
Buyers who ask an AI assistant for a recommendation: not priced, because AI usage has no public local volume.
Repeat and referral business from your past clients: shown on its own line as what it could be worth, and not added to the total until you tell us how you stay in touch with them today.

Answer these and we can size the rest

How do you track each job from intake to scheduled to complete (paper folder, whiteboard, spreadsheet, software)? Unlocks: Where the schedule and job status live
Which number would you most like to see every Monday morning? Unlocks: No record we could find ties a call or a form to a job
From a customer's first call to a written quote in their hands, how many days does it usually take? Unlocks: Quoting: how long a written quote takes
How many quote requests come through the website in a month? Unlocks: Website inquiries: a 7-field form, then a wait
Do you have a Facebook, Instagram, LinkedIn, TikTok or YouTube page we missed? Paste the link. Unlocks: Social profiles: 0 of 5 platforms checked were found

Answer them here; the report is recalculated with your numbers.

01 · Executive summaryThe reputation is five stars on Google. The reach and the systems behind it are where the opportunity is.

Across seven areas we found 28 things worth discussing. The priced ones add up to $545,000 to $1,534,200 a year (2 lines priced, 4 waiting on your numbers). The unpriced ones may matter more. For scale, from your own numbers: one more deal a month is worth $168,000 a year (today about 12 a month). Some of the biggest levers, such as referred buyers who look you up and your past clients, cannot be priced from outside and are covered on the call. 3 of the seven areas cannot be graded from outside; they are marked provisional until you answer their questions.

This page is written for the call. Each item below is one conversation: the size of it, what it rests on, and the question that decides what to do first. Nothing here is a quote; the numbers are yours to correct on the confirmation page, and the report is redone when you do.

Priced findings, revenue per year

$545,000to$1,534,2002 lines, conservative to likely; 4 more waiting on your numbers

The lines overlap (a visibility win creates calls that the call line also counts) and they are revenue, not profit. Treat the total as the ceiling of what these 2 lines describe, not as money in the bank.

Graded from outside

4 of 7 areas; 3 wait on your answers. Grades are per area in section 02; there is no single whole-business grade until all seven have your inputs.

The biggest opportunities, in dollars

Conversation 1 · Sales and marketing

Google's map does not show you in the top three in any of the 3 towns we checked

$503,000 to $1,450,200 a year

Which of tur a, piscing, elit sed do e would you take more work from tomorrow? That decides where the first town pages and review asks go.

Conversation 2 · Customer experience

Past customers: how you stay in touch with them

$42,000 to $84,000 a year

Do you have the old customer records anywhere, even in email? The real count sets the size of the first campaign.

Conversation 3 · Sales and marketing · not priced yet

AI assistants named you in 0 of 24 buyer questions that did not already contain your name

Which question would you most want an assistant to answer with your name?

Conversation 4 · Operations · not priced yet

Quoting: how long a written quote takes

From first contact to written quote, how long does it take, and how many quotes a month? With those two numbers we can size the quoting assistant.

02 · Whole-business scorecardSeven areas, one honest grade each.

Scores come from what we could observe and from your answers. An area marked provisional is graded on outside evidence only and moves as soon as you answer its questions on the confirmation page.

4 of 7 areas graded from outside; 3 provisional until you answer

A: 85 and up · B: 70 · C: 55 · D: 40 · F: below 40. An area waiting on your answers is not graded yet. Each row says what moves its score. No single overall grade is given until all seven areas have your inputs.

Sales and marketing 26/100

Not in the map's top three in any of 3 towns; no assistant named you on most questions (ChatGPT 0 of 6, Claude 0 of 6, Gemini 0 of 6, Perplexity 0 of 6).

How customers find you on Google and through AI assistants, what happens when they call or fill the form, and what turns into a job. 7 findings.

Scored on: share of towns in the map top three, share of buyer questions where an assistant named the business, mobile speed, listing consistency (only what was measured counts).

Operations not graded yet

Customers mention speed; the system behind it is not visible from outside, and the quote is the step we cannot yet size.

Scheduling, quoting, tracking a job from intake to completion, and the handoffs in between. 9 findings.

Scored on: timing praise in reviews, quote form length, a scheduling tool visible, quoting method known (provisional until answered).

Customer experience 73/100

5 reviews averaging 3.4 stars off Google, a real strength; 5 stars on Google.

Intake, communication, reviews, and repeat and referral business. 4 findings.

Scored on: rating, reply rate, referral mentions, review velocity against the map leaders, follow-up known.

Back office not graded yet

Hours of manual intake could not be sized in this run; billing not visible from outside.

Billing, collections, bookkeeping and the hours of desk work behind every job. 2 findings.

Scored on: invoicing and bookkeeping known, hours of manual intake (provisional until answered).

Team 56/100

3 of 8 reviews name a person; how much the business depends on one person is the question.

Hiring, training, and the knowledge that lives only in one person's head. 3 findings.

Scored on: share of reviews naming one person, years in business, team size and training known (provisional until answered).

Data and reporting 20/100

The key numbers are not yet known; no record we could find ties a call to a job.

What the owner can and cannot see about the business without digging. 2 findings.

Scored on: tag manager, analytics, call tracking, a form-to-job record, close rate known.

Software not graded yet

0 website tools visible, no business system visible; spend not yet known.

Every tool the business pays for, the overlap, and what one owned system could replace. 1 finding.

Scored on: business systems visible (CRM, scheduling, reviews), spend known (provisional until answered).

03 · Findings by areaWhat we found, what it costs, and what AI could do about it.

Every finding carries its evidence. Every estimate says what it rests on and how to correct it. "What AI could do" describes a system, not a subscription: something built for ipsum dolor sit ame that you would own.

Sales and marketing

What this means for you. This is where buyers decide whether they ever find you at all; right now most of them search online and olor sit amet conse is largely invisible in that search.

high

Google's map does not show you in the top three in any of the 3 towns we checked

In plain words: Fixing map ranking in these three towns is likely the single highest-value move available, worth pursuing before anything else.

Conservative

$503,000a year

Likely

$1,450,200a year

What this rests on. With the fixes working (map position 1 or 2 for every buyer term we measured, in every town you serve). Even the minimum case, reaching position 3 for the main term only, is $48,715 to $97,430 a year. Searches and map positions are measured; click and inquiry rates are published benchmarks; close rate and deal value are yours.

Math: 2520 searches a month for 11 buyer terms across 4 towns; reaching position 1 or 2 adds 302 to 436 clicks a month x 3.3% to 6.6% inquiries x 30% close x $14,000 x 12

Town by town: searches a month, your map position for "roofer near me", and who holds the top three

Town	Searches	Ads value / mo	Your position	Top three today
t ame	2000	$84,796	#9	consectetur adipiscing , etur adipiscing elit sed, ipiscing elit sed d
g elit	460	$8,200	not in top 3	ipsum dolor sit amet consectetur adi, dolor sit amet c, it amet con
consecte	0	no price data	not in top 3	tetur adipisci, dipiscing elit sed do eiusmod tempor inc, ng elit sed do eiusmod tempor incid
m ipsum dolor	80	$1,636	not in top 3	dolor sit amet consectetur ad, sit amet consectetur , t consectetur adipiscing el

What fixing this is worth, two cases

Case	Extra clicks a month	Extra deals a year	Worth a year
Minimum: map position 3 for your main search, in the towns you listed	29.3	3.5 to 7	$48,715 to $97,430
Google map position 1 or 2 for every buyer search, in the towns you listed	302.4 to 436	35.9 to 103.6	$502,952 to $1,450,177
Ceiling: your own Google profile at map position 1 or 2 across the counties of your listed towns (map rankings fade with distance, so this is the most it could be, not the forecast)	624 to 899.6	74.1 to 213.7	$1,037,837 to $2,992,429

Your own website in the regular results, positions 5 to 3, in the counties of your listed towns

140.4 to 306.8

16.7 to 72.9

$233,513 to $1,020,540

The forecast: the map row for your towns plus your own website across your market, together $545,000 to $1,534,200 a year. The minimum row is the floor and the ceiling row is the most it could be; neither is added to the forecast.

Why the last row is so much larger: the first two rows count only the towns you listed, near your office; the last counts your whole market (every county you serve). Map rankings fade with distance, so treat it as the ceiling, not the forecast.

Searches a month measured: 2520 across your towns. Assumptions: map position 1 17.3%, 2 12.0%, 3 2.9% of searches (BrightLocal, Local Services Ads Click Study); 3.3% to 6.6% (Unbounce Conversion Benchmark Report, half to full).

Not priced here, and often bigger:

Referred buyers who look you up: your 5 reviews are not where they search first, so some pick someone else. Not measurable from outside.
Buyers who ask an AI assistant for a recommendation: not priced, because AI usage has no public local volume.
Repeat and referral business from your past clients: shown on its own line as what it could be worth, and not added to the total until you tell us how you stay in touch with them today.

Sharpen this:Which towns do you actually serve, and which are most valuable? (answered)

Details and evidence

On Google Maps, pinned to each town centre, ctetur adipiscing e is not in the top three in any town measured. Those towns carry about 2,540 searches a month for your services (worth about $1,135,587 a year at Google Ads prices). Your estimated share of map-pack clicks across the area is 0.0%.

Do it yourself

Write one page per town you want work from, with real job photos and a review from that town; correct your listings; ask every finished job in that town for a review.

Off the shelf

Any local-SEO agency or a listings tool will do the listings and schema part; expect a monthly fee and generic pages.

Built for you, owned by you

Town and service pages generated from your own jobs and reviews, listings held in one record, and a review engine by town; one build, no monthly seat fee.

Also covers: Your 5 reviews are invisible where most buyers search

Evidence: local-demand.json: Google Ads volume per town; Google Maps top three per town; discovery.json profiles; presence/gbp.json; local-demand.json; presence/ai-answers.json

high

AI assistants named you in 0 of 24 buyer questions that did not already contain your name

In plain words: When someone asks an AI assistant for a roofer, four named competitors come up instead of you, costing you leads you never see.

Details and evidence

Buyer questions checked, per assistant: ChatGPT named you on 0 of 6; Claude named you on 0 of 6; Gemini named you on 0 of 6; Perplexity named you on 0 of 6. When asked about you by name, 6 of 8 answers cited your website. The businesses they named most often instead: adipiscing elit , ing elit s, em ipsum dolor sit amet consec, m dolor sit am.

The questions where you were not named, verbatim

Assistant	Question asked	Named instead	How the answer opened
ChatGPT	What are the best roofer near me companies near sit amet?	et consect, ectetur adipiscing elit sed, adipiscing elit	Here are several well-rated roofing companies serving cing elit (shortlist + why they’re recommended). I looked at recent local rankings, BBB/Angi listings, and rem i-area roofing directories. Top local roofers to consider - Roof...
Claude	What are the best roofer near me companies near um dolor ?	r sit amet consectetur a, met consectetur adipiscing el, sectetur adipiscing elit sed do eiusmod te	Here is a list of some of the best roofing companies near r adipisc, compiled from multiple trusted sources: 1. scing elit sed do eiusmo orem ipsum dolor sit ame is the best overall sum d roofer, offering more than 40 years of...
Gemini	What are the best roofer near me companies near or sit am?	amet consectetur, nsectetur adipisc, ur adipiscing elit se	When searching for a reputable roofing company in iscing el, several highly-rated options consistently appear across multiple sources. Many of these companies offer a range of services for both residential and commercial...
Perplexity	What are the best roofer near me companies near lorem ips?	psum dolor sit amet , lor sit amet consectetur ad, amet consectetur adipisc	Several highly rated roofing companies serve onsec, but the best choice depends on whether you need a replacement, repair, insurance assistance, or a specific roof type. Start by comparing at least three licensed, insured...
ChatGPT	Who would you recommend for roofer near me in tur adipi? I want someone local and reliable.	piscing el, elit sed do eiusmod t, ipsum dolor sit amet consectetur adipiscing e	Great, I can suggest a few local, well-reviewed roofing contractors in the olor area and give quick tips so you can pick the best one for your job. I checked recent local listings and review sites to make sure each company is...
Claude	Who would you recommend for roofer near me in t amet co? I want someone local and reliable.	consectetur adipiscing e, etur adipiscing elit sed do e, ipiscing elit se	Great news! There are plenty of highly rated, local roofers in the g elit se area. Here's a curated list of some of the most recommended ones: Top Local Roofers in ipsum do 1. dolor sit amet consectet Best Overall it amet con...
Gemini	Who would you recommend for roofer near me in consecte? I want someone local and reliable.	tetur adipiscing, dipiscing elit se, ng elit sed do eiusmod t	It appears you're looking for a local and reliable roofer in m ipsum d. Here are some highly-rated options based on various sources: Top-Rated Local Roofers in dolor si: sit amet consect: This company is frequently mentioned as...
Perplexity	Who would you recommend for roofer near me in t consect? I want someone local and reliable.	ctetur adipiscing elit sed do ei, adipiscing elit sed do ei, ing elit sed do eiusmod tempor incididunt ut	For a local, reliable em ip roofer, start by comparing companies listed with the Better Business Bureau, especially accredited contractors with a local m dol address. A practical shortlist to investigate includes: - Affordable...
ChatGPT	Best roofer near me in sit amet c	nobody local	I can find the best local roofers in et consecte and give you a short list (ratings, licenses/certifications, quick pros/cons, and contact links). Before I search: do you have any preferences? - Want the absolute highest-rated...
Claude	Best roofer near me in ectetur adi	adipiscing el, cing elit sed do eiusmod tempor , rem ipsum dolor sit a	Here are some of the best roofers in um dolor si based on top listings and reviews: 1. r sit amet con met consectetur adipiscing elit sed sectetur adipi r adipiscing e is one of the top-rated roofers in scing e, with a high...
Gemini	Best roofer near me in orem ipsum	sum dolor sit amet conse, or sit amet co, amet consec	When searching for the best roofers in nsectetur a, several companies consistently receive high ratings and positive reviews. Here's a summary of some of the top contenders: Highly-Rated Roofing Companies in ur adipisci: iscing e...
Perplexity	Best roofer near me in lorem ipsum	psum dolor , lor sit amet conse, amet conse	Here are several well-reviewed roofing options serving onsectetur : - tur adipisc, Located at piscing elit sed d in elit s; offers local roof inspections, repairs, and replacements. Call ipsum dolor si . - olor sit amet cons,...
ChatGPT	Who should I hire for roofer near me in t amet consec?	consectetur adipiscin, etur adipiscing elit sed do eiusmod tempor inci, ipiscing elit sed do	I can help, to give a useful short list I need two quick details: 1) Is this for a repair, a full replacement, or an inspection/estimate? 2) Do you have an insurance claim (storm damage) or will you be paying out‑of‑pocket? If...
Claude	Who should I hire for roofer near me in g elit sed do?	ipsum dolor s, dolor sit amet consectetur adipiscing elit sed , it amet consec	Here are some of the best roofers near consectetur that you should consider hiring: 1. tetur adipisci dipiscing elit sed do eiusmod tempor incididun ng elit sed do m ipsum dolor sit dolor sit ame consistently ranks as the...
Gemini	Who should I hire for roofer near me in sit amet cons?	t consectetur , ctetur adipisc, adipiscing elit sed do eiusmod tempor incidid	When looking for a roofer in ing elit sed , it's recommended to consider factors like experience, licensing, insurance, and customer reviews. Here are some highly-rated and well-regarded roofing companies in your area:...
Perplexity	Who should I hire for roofer near me in em ipsum dolo?	m dolor sit amet cons, sit amet consectet, et consectetur adipiscing elit sed d	For a ectetur adipi roofing job, start by getting three written estimates from locally established contractors. Based on the available listings, these are reasonable companies to screen: - adipiscing elit sed , cing elit...
ChatGPT	Who offers roof repair near rem ipsum?	um dolor sit / r sit amet co, met consectetu, sectetur adipiscing	Here are several roof-repair options that serve r adipisc (mix of local specialists and larger remediation firms). I picked companies that advertise roof repair/storm-repair work in the scing area, you should confirm current...
Claude	Who offers roof repair near orem ipsu?	sum dolor , or sit amet co, amet consectetur	Here are some well-known roof repair companies near nsectetur: 1. ur adipisc They proudly offer 24/7 emergency roof repair services for residential and commercial properties in iscing el, and surrounding areas. Roof Repair lorem...
Gemini	Who offers roof repair near psum dolo?	lor sit amet cons, amet consectetur adipiscing elit sed do, onsectetur adipiscing eli	There are numerous companies offering roof repair services in and near tur adipi. Many of these companies provide a range of services for both residential and commercial properties, including full roof replacements, leak repairs,...
Perplexity	Who offers roof repair near piscing e?	elit sed do eiusmod, ipsum dolor sit amet consect, olor sit amet consectetur adi	Several companies offer roof repair in and around t amet co: - consectetur adipisci, Repairs leaks, damaged shingles, and storm damage; offers 24/7 emergency service. Phone: etur adipiscin . Serves ipisc and surrounding counties....
ChatGPT	I need storm damage roofing in g elit se. Who do you recommend?	ipsum dol, dolor sit amet co, it amet con	I can help, I recommend two things first so I give you the best options: 1) Do you want companies that will come anywhere in cons, or do you want a short list near your address / ZIP code? If you give a ZIP or nearest...
Claude	I need storm damage roofing in tetur adi. Who do you recommend?	dipiscing elit sed do eiusmod , ng elit sed do eiusmod tem, m ipsum dolor	Here are some highly recommended storm damage roofing companies in the dolor si area: 1. sit amet consectetur adipiscin They've been serving the t con Bay area for years, hold a GAF Master Elite® certification, and provide...
Gemini	I need storm damage roofing in ctetur ad. Who do you recommend?	adipiscing elit s ing elit , em ipsum dolor s, m dolor sit amet	When your roof in sit amet, has been damaged by a storm, it's crucial to act quickly to prevent further damage. Here are some highly-rated and recommended roofing companies specializing in storm damage repair in the et co Bay...
Perplexity	I need storm damage roofing in ectetur a. Who do you recommend?	adipiscing el, cing elit sed do eiu, rem ipsum	For storm-damage roofing in um do, consider getting estimates from these three companies: - r sit amet con, 24/7 emergency response, storm inspections, repairs, replacements, and emergency tarping. Call met consectetu . - sect...
ChatGPT	r adipiscing elit s scing FL reviews	nobody local	Do you mean the company named "orem ipsum dolor si" located in sum dolor? I can search major review sites (Google, Yelp, BBB, Facebook, Angi, etc.) and summarize recent customer feedback, ratings, and any complaints, with...
ChatGPT	Is or sit amet consect in amet cons a good company to hire?	nobody local	I can look that up and summarize licensure, reviews, complaints, and any red flags, do you want me to search now? If yes, please confirm: - Are you asking about "nsectetur adipiscin" located in ur adipis (any address you have),...

The simplest fix

Add a plain-language FAQ to each service page (services, towns, price from, timeline) and put your Google reviews on the site.

Evidence: presence/ai-answers.json (verbatim answers, dated; unchecked answers are excluded from the counts, not counted as named)

mediumneeds your answer

Calls when nobody can pick up: what happens to them

In plain words: With about 40 calls a month coming in, even a modest share of missed calls going unanswered could be quietly costing you booked jobs.

Not priced yet. Rests on inbound calls a month (your figure: 40); share of calls that are new-job inquiries (not yet answered); close rate on new inquiries (your figure: 30%); average job value (low to high) (your figure: $14,000 to $14,000). Correct any of these on the confirmation page and this line is recalculated.

Sharpen this:About how many calls come in a month? (answered)

Details and evidence

Published call benchmarks (measured on home-services businesses, the closest published data) put missed calls at 14% to 27%; fewer than 3% of missed callers leave a voicemail. We did not call you, so your own answer rate is not measured. You told us about 40 calls come in a month.

Do it yourself

Forward the line to a second phone when nobody is at the desk and keep a paper log of who called and when for thirty days.

Off the shelf

An answering service or a rented AI receptionist takes messages for a monthly fee; the details still get re-keyed.

Built for you, owned by you

Intake built into your own job system: calls and forms captured with the job details, the first visit booked, a summary to you. Part of a larger build, not a product on its own.

Evidence: Invoca: 27% of calls to home services businesses are not answered (Invoca platform data, May 2024) (https://www.invoca.com/blog/how-much-missed-sales-calls-cost-home-services-businesses, read 2026-09-25)

mediumneeds your answer

Website inquiries: a 7-field form, then a wait

In plain words: A long form and a slow-loading homepage both make it easier for an impatient visitor to call a competitor instead.

Not priced yet. No conservative figure, because we did not measure your reply time; the likely figure assumes the HBR average reply behaviour applies to you. Rests on website quote requests a month (not yet answered); close rate on new inquiries (your figure: 30%); average job value (low to high) (your figure: $14,000 to $14,000). Correct any of these on the confirmation page and this line is recalculated.

Sharpen this:How many quote requests come through the website in a month?

Details and evidence

The longest inquiry form on the site asks for 7 fields, on a home page that takes 31.4 s to show its main image on a phone (Google's bar is 2.5 s). Of 2,241 US companies audited by Harvard Business Review, 37% replied to a web inquiry within an hour and 23% never replied. We did not test your reply time (no form was submitted).

Do it yourself

Reply from your phone within the hour for a week and cut the form to five fields; count what changes.

Off the shelf

A forms tool with auto-reply sends a thank-you; it does not book anything or follow up.

Built for you, owned by you

A form that replies with next steps and a booking slot, and a follow-up sequence that runs until the customer answers or says no.

Evidence: inventory.json form fields; technical/lh_home_mobile.json; Harvard Business Review, iscing elit sed do eiusmod tempor in (lorem i, psum dolo, lor sit a), read from a copy of the article: Of 2,241 US companies sent a web lead, 37% responded within an hour, 23% never responded, and the average response among responders was 42 hours; firms that responded within an hour were nearly seven times as likely to qualify the lead (Harvard Business Review, March 2011) (https://thedenmangroupselling.wordpress.com/wp-content/uploads/2011/03/the-short-life-of-online-sales-leads-harvard-business-review.pdf, read 2026-09-25)

high

Where your buyers look: 10 places checked, you are on 2

In plain words: Buyers check places like Yelp before hiring; not being listed there is one more reason you get skipped in the comparison.

Every place we checked, and how you show up there

Where	Matters	You there?	Rating	Reviews	Note
Yelp	high	no			no profile found under your name
Angi	medium	no			no profile found under your name
HomeAdvisor	medium	no			no profile found under your name
BBB (Better Business Bureau)	medium	no			no profile found under your name
Facebook	medium	no			no profile found under your name
Nextdoor	medium	yes	4.0	4
Instagram	low	no			no profile found under your name
amet consectetur adipiscin	low	no			no profile found under your name

Details and evidence

Buyer notices damage or gets flagged by an inspection/insurance adjuster, searches Google/Maps or asks friends/Nextdoor for 'roofer near me,' checks a few Google review profiles and prices, requests 2-3 free inspections/quotes, then picks based on trust signals (reviews, license, insurance-claim help, price, and responsiveness) rather than brand familiarity. Before judging anything, we researched where buyers of a business like yours actually look and compare, then checked each place for you by name. Not found where it matters: Yelp. Found: Nextdoor (4.0 stars from 4 reviews).

What would change it

One record of who you are, kept current on every place your buyers look, with your reviews shown where they compare.

Evidence: discovery.json (research with live web search, every profile fetched and checked for your name)

high

What the businesses beating you have that you do not

In plain words: The three contractors beating you on the map all have directory profiles you lack, an easy gap to start closing.

Them versus you

What they have	The top three	You	Examples
A website of their own	3 of 3	yes	onsectetur adipiscing e: tur adipiscing elit sed ; piscing elit sed do eius: elit sed do eius; ipsum dolor sit ame: olor sit amet consect
A claimed Google Business Profile	3 of 3	yes
Google reviews	median 112 (most 134)	8	t amet consectetur adip: 134; consectetur adipisc: 112
New Google reviews in the last 90 days	median 0	see findings
Photos on their Google profile	median 21	13
Mobile page speed (0 to 100)	median 70	see findings
Reviews anywhere (all platforms)	not measured for competitors	5 at 3.4

Details and evidence

We compared you with the 3 names holding Google's map top three for your main search (etur adipiscing elit se, ipiscing elit sed do eiu, g elit sed do eiusm). Missing for you: Third-party directory profiles (Yelp, Angi, HomeAdvisor, BBB). Each gap is a step on the path below.

What would change it

Close the gaps in the order the plan below gives, starting with the ones that cost least and let buyers find you.

Evidence: competitors.json (measured); discovery.json peer playbook (research)

Operations

needs your answers

What this means for you. This covers how smoothly a job moves from first call to finished roof; the praise for speed is strong, but how repeatable that speed is without one person is unclear.

lowneeds your answer

3 of 8 reviews mention how fast you were

In plain words: Speed is a genuine selling point, but worth protecting with a system so it survives if one person gets busy or unavailable.

Sharpen this:Where does the job schedule live: paper, a shared calendar, a whiteboard, or software?

Details and evidence

Customers write: "Excellent customer service from ipsu at dolor sit amet ! it am and the entire team were professional, timely, and commi". Speed shows up in what customers say about consectetur adipis. The risk is that it lives in one person's calendar.

The simplest fix

Keep doing what the reviews describe; write down the steps so a second person can do them the same way.

Evidence: 8 Google reviews judged one by one (signals.json)

context

What customers complain about at the competitors on your map

In plain words: Competitors' customers complain about scheduling and cleanup, both good lines to highlight in your own marketing since you don't have those complaints.

Details and evidence

tetur adipiscing el: 1 of 30 reviews complain about some other complaint; dipiscing elit sed do e: 1 of 25 reviews complain about appointment problems; ng elit sed do eiusmod t: 1 of 18 reviews complain about mess left behind. Your own 8 reviews contain 0 stated complaints. Where a competitor's customers complain about something you do well, that can be a selling line for your quotes and your website.

What would change it

Quote follow-ups and web copy that lead with the things competitors get wrong and that your reviews prove you get right.

Evidence: 73 competitor Google reviews judged one by one

mediumneeds your answer

Quoting: how long a written quote takes

In plain words: If quotes take days to arrive, buyers comparing contractors may sign with whoever responds first, worth timing this yourself.

Not priced yet. No number until we know your quote turnaround and how many quotes you write a month; the owner can supply both.

Sharpen this:From a customer's first call to a written quote in their hands, how many days does it usually take?

Details and evidence

Public data cannot show what happens between an inquiry and the written quote. For many buyers the quote is the sale, so the wait matters. We cannot size it until you tell us how long it takes.

The simplest fix

Time the next ten quotes from inquiry to sent; that number decides whether this matters.

Evidence: Owner answers where given; not observable from public data

contextneeds your answer

Six operations questions this audit cannot answer from outside, and would on the call

In plain words: These six questions are simply ones to prepare answers for on the call, not gaps in the business itself.

Sharpen this:Which of these six costs you the most today?

Details and evidence

Six questions for the call: Is margin known per job? What supplies or stock are on hand and what did they cost? Where does rework come from (the handoff from sale to delivery)? How long do suppliers take? Does capacity match the calendar? How often do customers call back with a problem? Each needs your records, not our guesses.

Evidence: Not observable from public data; listed so the call covers the operations that matter most in this business

mediumneeds your answer

Where the schedule and job status live

In plain words: Without a visible scheduling or CRM tool, job status likely lives in someone's head or a notebook, worth confirming on the call.

Sharpen this:How do you track each job from intake to scheduled to complete (paper folder, whiteboard, spreadsheet, software)?

Details and evidence

The website shows nothing in the categories ads, call tracking, chat, crm, email marketing, field service, reviews, scheduling. We cannot tell from outside where the schedule and job status live (paper, a spreadsheet, a phone, or a tool we did not detect); the confirmation page asks.

The simplest fix

A whiteboard with one row per job and columns for each stage (inquiry, scheduled, quoted, in progress, complete) is a real system.

Also covers: The website runs a platform we could not name with 0 tools visible; no business system is visible from outside

Evidence: Home page source (signals.json); Home page source, response headers, MX records

contextneeds your answer

Worth asking: Suburb-specific landing pages and content

In plain words: Suburb pages for m ipsum, dolor si and sit amet conse could help you rank for the exact local searches buyers actually type.

Sharpen this:Do you have this today: Suburb-specific landing pages and content?

Details and evidence

Matches hyper-local search intent ('roof repair t conse FL') and ranks for the exact towns served. Top performers in your field usually have this; we could not confirm whether you do.

Evidence: discovery.json peer playbook (research)

contextneeds your answer

Worth asking: Manufacturer/trade certifications (e.g., GAF, CertainTeed Master)

In plain words: Manufacturer certifications reassure buyers on a big purchase decision; worth mentioning on the call if you already hold any.

Sharpen this:Do you have this today: Manufacturer/trade certifications (e.g., GAF, CertainTeed Master)?

Details and evidence

Signals quality and extended warranties, a differentiator used by sister/competitor companies in other markets. Top performers in your field usually have this; we could not confirm whether you do.

Evidence: discovery.json peer playbook (research)

contextneeds your answer

Worth asking: Locally recognizable phone number / consistent NAP

In plain words: A consistent phone number across every listing builds trust and helps your map ranking, worth checking for mismatches.

Sharpen this:Do you have this today: Locally recognizable phone number / consistent NAP?

Details and evidence

Builds trust and local SEO signal; mismatched area codes can create buyer hesitation. Top performers in your field usually have this; we could not confirm whether you do.

Evidence: discovery.json peer playbook (research)

contextneeds your answer

Worth asking: Referral partnerships (insurance adjusters, real estate agents, property managers)

In plain words: Formal referral relationships with adjusters or agents could bring in multiple leads at once instead of one homeowner at a time.

Sharpen this:Ask the owner who refers jobs today and whether any formal referral agreements or realtor/property-manager relationships exist.

Details and evidence

Storm-damage and resale-related roof work is often triggered by a third party (adjuster, realtor, inspector) who can route multiple leads at once rather than one-off homeowner searches. Whether it is already working is not visible from outside, so we ask instead of guessing.

What would change it

Identify 5-10 local real estate agents/property managers/home inspectors in ctetur , adipiscin, and ing elit sed d to build a referral pipeline.

Evidence: discovery.json growth levers (research)

Customer experience

What this means for you. This is about how happy customers are and whether that happiness is being captured and shown off; your Google reviews are a genuine asset worth protecting and growing.

mediumneeds your answer

5 stars on Google; how fast new reviews arrive

In plain words: Competitors have far more reviews and photos; closing that gap keeps you visible as Google ranks on recency as much as stars.

Sharpen this:After a job, do you ask for a review, send a thank-you, or check in later? How?

Details and evidence

Review count: 8 against a best of 134 among the three.; Google photos: 13 against a best of 71.; you replied to 8 of your 8 most recent reviews; the top three on the map replied to 48 of their 73. Google ranks the map on volume and recency as much as on the star figure.

You against the top three on the map

Business	Map	Rating	Reviews	New in 90 days	Photos	Mobile speed	Named by AI	One thing to copy
em ipsum dolor sit (you)	#12	5	8	8	13	71	0 of 24
m dolor sit amet consec	#1	4.9	134	0	21	83	2 of 24	Put the home town in the home page title, the way sit amet consectetur a does ("et consectetur adipiscing elit sed do eiusmod tempor incididunt u").
ectetur adipiscing elit	#2	5	62	0	14	70	0 of 24	Show a street address on the home page, as adipiscing elit sed do does ("cing elit sed do eius").
rem ipsum dolor sit	#3	5	112	2	71	30	0 of 24	Mention financing; um dolor sit amet c offers it on the home page.

Do it yourself

Text a review link the day a job finishes, every job, for ninety days.

Off the shelf

Review-request tools automate the text for a monthly fee.

Built for you, owned by you

Requests timed from the job record, a monthly nudge to past customers, and the count reported by town.

Also covers: Worth asking: High-volume, high-rating Google Business Profile

Evidence: benchmark.json; Google reviews (signals.json); discovery.json peer playbook (research)

medium

What customers praise, in their words

In plain words: Putting these exact customer words on your homepage turns private praise into public proof for new visitors.

Details and evidence

4 of 8 praise the finished work; 2 of 8 praise the owner personally (care, patience, easy to work with); 2 of 8 praise responsiveness and answers. 3 name a person at the business and 7 say they would recommend or return. Whether this praise appears on your website is worth checking.

Copy kit, ready to use

Built only from the review text above; every quote is verbatim and every headline is a count from the reviews read. Check before publishing; add the reviewer's first name only with permission.

Headlines that are true today

Rated 5.0 by 8 customers on Google
3 of 8 recent reviews name a person at the business
7 of 8 recent reviewers say they would recommend or come back
3 of 8 recent reviews mention how fast the work was
Every one of the last 8 Google reviews got a reply from the owner

Pull quotes for the home page and the quote email

"Excellent customer service from r sit at met consectetur! secte and the entire team were professional, timely, and committed to doing an outstanding job from start to finish. Highly recommend r adipiscing el!"Google review, a month ago

"scing elit sed is an absolute pleasure to work with. The owners are professional, trustworthy, and genuinely care about doing things the right way. Their integrity really stands out, and you can tell they take pride in their work. They..."Google review, a month ago

"⭐⭐⭐⭐⭐ Excellent experience with orem ipsum dolo! Their team was professional, reliable, and committed from start to finish. They stayed on schedule, communicated throughout the process, and did an outstanding job. Highly recommend..."Google review, a month ago

"sum dolor sit a did an absolutely wonderful job from start to finish! The entire team was professional, courteous, and knowledgeable throughout the process. They kept us informed, paid attention to every detail, and truly went above and..."Google review, a month ago

"or sit amet con and everyone I’ve interacted with at the company have been super helpful, and the work done by amet consectetu has been great! They are a very detailed and knowledgeable group. Definitely recommend!"Google review, a month ago

"nsect at ur adipiscing e was professional, knowledgeable, and great to work with. He provided excellent communication, answered all my questions, and made the process easy from start to finish. I highly recommend iscin and lorem ipsum dol!"Google review, a month ago

FAQ answers in your customers' words

Who will I actually deal with?
"Excellent customer service from psum at lor sit amet co! amet and the entire team were professional, timely, and committed to doing an outstanding job from start to finish. Highly recommend onsectetur adip!"

How good is the work?
"⭐⭐⭐⭐⭐ Excellent experience with tur adipiscing ! Their team was professional, reliable, and committed from start to finish. They stayed on schedule, communicated throughout the process, and did an outstanding job. Highly recommend..."

How fast did they get it done?
"piscing elit se is an absolute pleasure to work with. The owners are professional, trustworthy, and genuinely care about doing things the right way. Their integrity really stands out, and you can tell they take pride in their work. They..."

Will you answer my questions?
" elit at ipsum dolor sit was professional, knowledgeable, and great to work with. He provided excellent communication, answered all my questions, and made the process easy from start to finish. I highly recommend olor and t amet consecte!"

The simplest fix

Copy the pull quotes in the copy kit below onto your quotes and your Google profile posts and the home page.

Evidence: 8 Google reviews judged one by one

high

Past customers: how you stay in touch with them

In plain words: Reconnecting with past customers for repeat work or referrals could be worth real revenue with almost no new marketing spend.

Conservative

$42,000a year

Likely

$84,000a year

What this rests on. Rests on past customers you have contact details for (your figure: 300); average job value (low to high) (your figure: $14,000 to $14,000). Correct any of these on the confirmation page and this line is recalculated. Reactivation rate is a low placeholder (2%) with no published benchmark.

Math: 300.0 past customers x 2.0% rebook x $14,000 to $14,000 (conservative takes half the rate)

Sharpen this:Roughly how many past customers do you have an email or phone for? (answered)

Details and evidence

About 300 past customers with contact details (your figure). Every past customer is a candidate for repeat work or a referral. No email or text-marketing tool shows up in the website's source. If you already run a mailing or a call-round, tell us on the confirmation page and this line is removed.

Do it yourself

Export contacts from your email or phone, pick fifty past customers, and send a short check-in offer.

Off the shelf

An email tool sends the campaign once you have built the list; the list is the work.

Built for you, owned by you

The database built from your email and old records, a campaign that runs on its own, and a report of what it booked.

Also covers: Worth asking: Repeat/referral mining of the existing 300-name customer database

Evidence: intake (your figure); home page source (no email or SMS tool detected); discovery.json growth levers (research)

context

5 reviews averaging 3.4 stars across 2 profiles off Google

In plain words: These lower off-Google scores are worth knowing because buyers sometimes check more than one review source before calling.

Details and evidence

Nextdoor: 4.0 stars from 4 reviews; Nextdoor: 1.0 stars from 1 reviews. Ratings and counts were read from each page's own data.

Evidence: consectetur adipiscing elit sed do eiusmod temp; etur adipiscing elit sed do eiusmod tempor incididunt ut labore

Back office

needs your answers

What this means for you. This covers invoicing, paperwork and the admin that keeps money moving; right now it looks manual, which costs time even if the work itself is good.

lowneeds your answer

How invoicing and collections run

In plain words: Knowing exactly how invoicing and collections work will show whether paperwork is eating hours that could go toward jobs.

Not priced yet. Needs your hours a week on invoices and paperwork, and who does them; then it is priced at the BLS bookkeeping wage for your state.

Sharpen this:About how many hours a week go to invoices, bills, bookkeeping and paperwork, and who does them?

Details and evidence

We detected no payment, invoicing or accounting tool on the website. How deposits, balances due and supplier bills are tracked is not visible from outside. We cannot put a number on it until you tell us how you invoice and how long it takes to get paid.

The simplest fix

Send the deposit link with the quote and the balance request the day the job finishes.

Evidence: Home page source (no payment or accounting integration detected)

contextneeds your answer

Hiring an office person costs about $38,010 a year in wages alone

In plain words: This comparison is worth weighing before hiring office help, since a built system can cover more hours for a one-time cost.

Sharpen this:How many people work in the business, including you? (answered)

Details and evidence

That covers 40 of the 168 hours in a week, before payroll taxes, benefits and training. A built intake and admin system covers all 168 for a one-time build plus care. It does not replace the people who do the work itself; it replaces the desk work.

What would change it

The comparison, not a recommendation: the right answer depends on your team size and the biggest headache, both on the confirmation page.

Evidence: US Bureau of Labor Statistics, Occupational Employment and Wage Statistics, occupation 43-4171: Median annual wage for receptionists and information clerks nationally: $38,010 (BLS OEWS, May 2025) (https://www.bls.gov/oes/current/oes434171.htm, read 2026-09-25)

Team

What this means for you. This is about how much the business depends on one or two key people versus a trained team that can carry on without them.

high

3 of 8 reviews name a person at the business

In plain words: Protecting the business from depending on one person means documenting how that person works so others can step in.

Sharpen this:What would stop or slow down if you (or one key person) were out for two weeks?

Details and evidence

That is the best kind of reputation, and it raises one question worth an honest answer: if that person is out for two weeks, what carries on? Reviews cannot show how work is delegated inside the business; they do show that customers remember a person, not only the company.

The simplest fix

Write the ten steps of a job as you do them, one page, this month.

Evidence: Google reviews (signals.json)

contextneeds your answer

No job postings found (63 search results checked)

In plain words: With 8 people on the team and no job postings found, this is simply a fact to confirm, not a concern by itself.

Sharpen this:Are you hiring for any role right now, and how long has it been open?

Details and evidence

Four Google searches, including Indeed and LinkedIn, found no posting under the business name. That does not tell us whether you are hiring, so it is a question for you. You told us the team is 8 people.

What would change it

When a hire is needed: a written onboarding path built from the job system's own checklists, so a new hire learns your way in days.

Evidence: Google search results through the search index, judged one by one

lowneeds your answer

How a new person learns the job

In plain words: Writing down how key tasks are done protects the business if a team member leaves or gets sick.

Sharpen this:How is a new hire trained today: shadowing, written steps, videos, nothing formal?

Details and evidence

Not visible from outside. We would ask on the call. Written steps for the key tasks double as a training manual.

The simplest fix

Record a phone video of each step the next time you do it.

Evidence: Not observable; asked on the confirmation page

Data and reporting

What this means for you. This is about whether you can see which calls turn into which jobs; without that link, it's hard to know what marketing or habits actually pay off.

high

No record we could find ties a call or a form to a job

In plain words: Without this link, you cannot tell which marketing or habits actually produce paying jobs, worth setting up even simply.

Sharpen this:Which number would you most like to see every Monday morning?

Details and evidence

We detected no call tracking; we could not see a form-to-job record from outside. We have no figure yet for web inquiry volume. If a spreadsheet or a notebook already holds them, the confirmation page takes a minute and this area regrades.

Do it yourself

Start the one-line log from the quick wins; thirty days gives a real close rate.

Off the shelf

A CRM does this for a monthly per-user fee if someone types into it every day.

Built for you, owned by you

Every call, form and quote in one record with its outcome; the Monday report writes itself.

Evidence: Home page source; intake basis labels

context

Inputs behind this audit: 24 found in public sources, 0 our estimates, 7 from you

In plain words: This just confirms the report is built on real numbers, not guesses, so you can trust the figures throughout.

Details and evidence

Nothing in this report is our estimate; every number was found in a public source or given by you. The confirmation page lets you correct any of them and the affected sections are recalculated.

Evidence: intake-v4.json basis labels

Software

needs your answers

What this means for you. This covers the tools and systems running behind the website and the business; very few were detected, so most daily tracking likely happens by hand or memory.

medium

Mobile speed score 71 of 100

In plain words: These technical fixes are quick and cheap, and they directly affect both map ranking and how fast visitors see your site.

Details and evidence

Lighthouse mobile scored the home page 71 of 100 for speed, with the main image at 31.4 s; SEO 82, accessibility 58, best practices 96; security headers: 1 of 6 present (missing content-security-policy, x-frame-options, x-content-type-options, referrer-policy, permissions-policy); email authentication: SPF present, DMARC policy p=none; site files: robots.txt missing, sitemap.xml missing, llms.txt missing. These are the search and trust fixes, separate from the business systems above.

Do it yourself

Have your web person work through the appendix fix sheet.

Off the shelf

Any competent web developer can do the 11 fixes in the appendix.

Built for you, owned by you

The $2,997 fix package: the same list, done in 14 days.

Evidence: technical/technical.json, technical/lh_home_mobile.json, technical/dns_raw.txt

04 · Quick winsSix things you can do yourself this week.

None of these need us. Each one either wins work directly or turns one of our estimates into your real number.

Reply to the website form within the hour for one week and count them

Turns the web follow-up line from an estimate into a fact, and may win a job.

10 minutes a day · Sales and marketing

Ask the last five happy customers for a Google review by text, today

You have 8 reviews; the map leader has 134. Review volume and recency are what Google watches on the map.

20 minutes · Customer experience

Put the three best review quotes on the home page

Your customers' own words are the most believable copy you have.

1 hour · Customer experience

Start a one-line log: date, caller, town, job, quoted, won or lost

Thirty days of this gives a real close rate and a real call count, which re-prices half this report.

1 minute per call · Data and reporting

Cut the quote form to five fields

It asks 7 fields; fewer fields usually means more inquiries.

30 minutes with your web person · Operations

Write a meta description for the 8 pages missing one

8 of the 8 pages crawled have no meta description, so Google writes its own snippet for them.

1 day for about 100 pages · Software

05 · The ninety-day roadmapRanked by what it is worth and how fast it lands.

Weeks 1 to 4 are the fixes and the measurement. Weeks 3 to 8 are visibility and the customer base. Weeks 5 to 12 are the systems. Each line points back to its finding; the bar shows when it runs across the twelve weeks.

Weeks 1 to 4Weeks 3 to 8Weeks 5 to 12

startweek 4week 8week 12

Google's map does not show you in the top three in any of the 3 towns we checked

weeks 3 to 8effort: mediuma builder (us or anyone capable)worth $503,000 to $1,450,200 a year

Past customers: how you stay in touch with them

weeks 3 to 8effort: mediuma builder (us or anyone capable)worth $42,000 to $84,000 a year

No record we could find ties a call or a form to a job

weeks 1 to 8effort: mediuma builder (us or anyone capable)

5 stars on Google; how fast new reviews arrive