Home/ Industries/ E-commerce & DTC

AI for E-commerce & DTC.

Product catalogs that grow faster than the team. Support tickets that repeat. Post-purchase flows that could be earning LTV. We build the back-of-house AI so the front-of-house can breathe.

AudienceDigital-first brands, DTC, marketplaces
Revenue range$8M, $50M
Common systems5 categories
Recent evidenceSpecialty DTC brand cut PDP production...
I · What we see

"Brands drowning in merchandising, listings, support, and post-purchase work."

Product catalogs that grow faster than the team. Support tickets that repeat. Post-purchase flows that could be earning LTV. We build the back-of-house AI so the front-of-house can breathe.

The pattern is consistent enough across the firms we work with that we usually know the shape of the fix before the diagnosis call ends. Below, the three symptoms we hear most, and how we approach them.

II · Three Symptoms

What we hear before the call.

Pattern recognition · not generalism

These three show up in eight of ten diagnosis calls in this industry. If you recognize two, we're almost certainly a good fit.

01Catalog growth outruns your merch team.Every new SKU needs a PDP, localized copy, lifestyle asset briefs, and marketplace versions. Your team is always three weeks behind the buying calendar.Symptom 1Of three
02Support is a cost center that keeps growing.80% of tickets are patterns. We deflect them intelligently, route the remaining 20% with full context, and give your agents a copilot they actually use.Symptom 2Of three
03Post-purchase is where LTV is made or lost.Transactional emails, returns flows, re-engagement, we rebuild the sequence around AI and personalization your brand-safe team actually approves.Symptom 3Of three
III · What we'd build

Systems that fit this industry.

Drawn from real engagements

These five systems are the ones we most commonly commission for firms in this category. Your specifics will differ, these are the shapes.

I.

PDP generation, localization, and A/B versioning

II.

Listings distribution (Amazon/Shopify/marketplaces)

III.

Tier-1 & tier-2 customer support automation

IV.

Returns, exchanges, and post-purchase lifecycle

V.

Merchandising & inventory-aware promo scheduling

Evidence · recent work

Specialty DTC brand cut PDP production time 94% while doubling conversion lift.

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