Articles and guides.
Essays and frameworks, written as private memos, the kind we found ourselves re-explaining on enough calls that we decided to write them down.
Articles and guides, written as private memos. No listicles, no SEO padding, no newsletter call-to-action every third paragraph. Each piece is something we found ourselves re-explaining on enough diagnosis calls that we decided to write it down.
Everything here is free. If something resonates and you want to talk, the diagnosis call is the right next step.
IThe Two Questions that diagnose any business.Framework · April 2026. After forty engagements, the same two questions have surfaced every bottleneck worth fixing. They're deceptively simple, and almost nobody answers them honestly on the first try.Framework9 min readIIAI isn't tooling.Essay · March 2026. Treating AI as a tool you buy, rather than a system you commission, is the most common and most expensive mistake we see in growth-stage businesses.Essay7 min readIIIBuild, buy, or commission.Framework · February 2026. The third option, commission, is underused because owners don't have a framework for it. Here's the one we use on every engagement.Framework11 min readIVFive things we don't build.Essay · February 2026. A short, honest list of AI systems we've been asked to build and declined. For each, why, and what we recommend instead.Essay6 min readVThe twelve-month horizon.Essay · January 2026. A sober look, no utopia, no doom, at how a growth-stage business looks one year into a disciplined AI rollout.Essay10 min read
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All Resources
- AI isn't tooling. It's a re-architecture. · ColabContent
- Build, buy, or commission: a decision framework · ColabContent
- The twelve-month horizon: what AI actually does to your business · ColabContent
- The Two Questions that diagnose any business · ColabContent
- Five things we don't build · ColabContent