Why this memo.
Vertafore's AI roadmap for AMS360 is competent vendor-marketing content. It is calibrated against the average AMS360 customer. The $24M Northeast P&C agency with a heavy commercial book is not the average. The leverage available to that agency is in custom workflows that touch AMS360 but are not AMS360 features.
Top-quartile commercial agencies clear COIs in 11 minutes; median agencies take 14-22 hours. The 12% retention gap that follows is well documented. This memo is what we'd commission to close that gap, on AMS360, in 4-6 weeks.
The AMS360 surface area we touch.
AMS360 exposes the Vertafore Orange Partner Platform APIs for client, policy, claim, activity, and document entities. Auth is through Vertafore's identity provider, OAuth2. For agencies in stricter environments, we deploy entirely in the agency's Azure or AWS tenant.
Workflow I: COI generation in under 5 minutes.
The single highest-impact workflow we automate. AI receives the COI request (email, portal, fax-to-email), reads the client policy and additional-insured request specifics from AMS360, drafts the certificate against the carrier's current template, validates required endorsements, sends with the AI-drafted email, logs the activity to AMS360.
CSR sees the queue with one-click approve, only intervenes for edge cases. Recovery: 12% of commission revenue, year over year.
Workflow II: Submission packaging across the agency's actual carrier pool.
The AI assembles carrier-specific submission packages (loss-runs, supplementals, schedules of values, narratives) from AMS360 plus document storage, formatted to the carrier's actual current template, routes to the producer for the underwriting-judgment call before sending.
Recovery: 25-40% of submission cycle time. Producer time goes to underwriting judgment, not to packaging.
Workflow III: Renewal-readiness retention pipeline.
90/60/30 cadence is supposed to be automatic and rarely is. Custom AI watches AMS360 for renewal trigger points, pulls prior-year renewal context, drafts the producer outreach, surfaces at-risk accounts (premium increases, carrier non-renewals, claims activity) in time to act.
Recovery: 4-9% retention lift at audited agencies.
Workflow IV: Producer onboarding RAG over the agency's submission archive.
Custom retrieval over the agency's last decade of AMS360 data. Year-one producer becomes year-three contributor for retrieval-heavy workflows.
What we don't build.
We do not replace AMS360. We do not build a competitor to Vertafore's AI roadmap. We do not migrate the agency to a different AMS. If the agency wants Vertafore's roadmap configured well, Vertafore's services team is the right answer. If the agency wants the workflows above, ours is.