Why this memo.
EZLynx serves a different agency segment than AMS360 and Applied Epic, biased toward $5M-$30M agencies that prioritize personal lines and the all-in-one quoting + management platform value proposition. The ICP is narrower than AMS360 but the AI leverage on the agency's data is structurally similar.
This memo addresses agencies on EZLynx specifically. The integration architecture and the workflows largely mirror the AMS360 playbook, with two notable differences worth calling out.
The EZLynx surface area we touch.
EZLynx exposes the EZLynx Connect API with coverage of clients, policies, activities, and quotes. The Rating Engine API is separately exposed. Webhook support for activity events. Authentication is OAuth2 + agency-specific subscription keys.
The Rating Engine API is the meaningful differentiator from AMS360. It exposes carrier-specific quoting in a programmatic way that AMS360 does not. This unlocks a workflow that the AMS360 playbook cannot deliver.
Workflow I: Quote comparison automation across the agency's actual carrier pool.
The unique-to-EZLynx workflow. The custom AI receives the new-business inquiry, runs the rating engine across the agency's carrier appointments, ranks the comparison by premium and coverage, drafts the proposal letter with the agency's standard format, hands to the producer for the underwriting-judgment call.
Recovery: 4-7 hours per new-business quote of CSR + producer time, recovered.
Workflow II: COI generation in under 5 minutes.
Same workflow as the Applied Epic and AMS360 versions, adapted to EZLynx's certificate management. Recovery is similar: 12% of commission revenue, year over year, on the agencies where commercial COIs are a meaningful workflow.
Workflow III: Retention pipeline with renewal-readiness baked in.
The AI watches EZLynx for renewal trigger points, pre-stages producer outreach, surfaces at-risk accounts. Same architecture as the AMS360 version. Recovery: 4-9% retention lift.
Workflow IV: Producer onboarding RAG.
Custom retrieval over the agency's last decade of EZLynx data, gated by producer permissions.
What we don't build.
We do not replace EZLynx. We do not build a rating engine; EZLynx's rating engine is excellent and we read from it. We do not build a quoting comparison front-end; we use EZLynx's. The AI is an automation layer.