What this playbook covers and who it is for.
Applied Systems publishes an AI roadmap for Applied Epic IQ. That roadmap is built around the average agency; the mid-market independent agency with $10M-$50M revenue is not the average, particularly when commercial lines dominate the book. The leverage available to an illustrative $24M Northeast P&C agency (a representative example, not a named client) is in workflows that touch Applied Epic but are not Applied Epic features: real-time COI (certificate of insurance) generation against carrier templates, submission packaging across the agency's actual carrier pool, retention pipelines with the agency's renewal cadence baked in.
This memo describes the architecture for that custom layer.
The Applied Epic surface area we touch.
Applied Epic exposes a robust integration surface through Applied API Marketplace and Applied Direct services. Authenticated reads/writes against client, policy, claim, activity, and document entities; webhooks for activity and policy events; document attachment APIs. We integrate at this layer, not at the database level.
For agencies with stricter data-residency requirements, we deploy entirely inside the agency's Azure or AWS tenant (a private cloud account), with the AI layer reading/writing through the API. Client data does not leave the agency's environment.
Workflow I: COI generation and delivery in under 5 minutes.
One of the highest-impact workflows we build on Applied Epic. The five-minute figure above is the target turnaround for a standard request; complex or multi-carrier certificates can take longer.
The custom AI version: receives the COI request (email, portal, or carrier dashboard), reads the client policy and the additional-insured request specifics from Applied Epic, drafts the certificate against the carrier's current template, validates required endorsements, sends to the requester with the AI-drafted email, logs the activity to Epic. The CSR (customer service representative) sees the queue with one-click approve, only intervenes for the edge cases the model flags.
Architecture: webhook (an automatic notification one system sends another when something changes) listener for inbound (Microsoft Graph, Outlook plugin, agency portal); template library tuned per the agency's top carriers; certificate-PDF generation with the agency's branding; activity write-back to Epic via Applied API.
Workflow II: Submission packaging across the agency's actual carrier pool.
New-business submissions, renewal remarkets, and mid-term changes. The custom-AI version assembles the carrier-specific submission package (loss-runs, supplementals, schedules of values, narrative descriptions) from Applied Epic plus document storage, formatted to the carrier's actual current template, and routes it to the producer for the underwriting-judgment call before sending.
Producer time goes to underwriting judgment, not to packaging.
The questions below cover does Applied Epic have an API, how do I get production access to the Applied Epic API and does Applied Epic support webhooks.
Workflow III: Retention pipeline with renewal-readiness baked in.
90/60/30 retention cadence is supposed to be automatic. In practice it isn't, because the agency hasn't operationalized it across producers. The custom AI watches Applied Epic for renewal trigger points, pulls the prior-year renewal context, drafts the producer outreach, surfaces the at-risk accounts (premium increases above threshold, carrier non-renewals, claims activity) in time for the producer to do something about it.
Workflow IV: Producer onboarding search over the agency's submission archive.
Institutional knowledge of carriers, underwriting appetite (the types of risk a carrier is willing to insure), niche markets, and "the way we write that risk" lives in the heads of three senior producers. Custom RAG (retrieval-augmented generation: an AI pattern that answers from a company's own documents) over the agency's last decade of Applied Epic data turns a year-one producer into a year-three contributor for retrieval-heavy workflows.
Architecture: RAG (retrieval-augmented generation, an AI that answers from your own documents) index over Applied Epic policies, attachments, activity notes; a permissions-aware query layer (search that only shows a producer what they are already allowed to see); Slack/Teams or in-Epic chat interface for producer queries.
What we don't build.
We do not replace Applied Epic. We do not build a competitor to Applied Epic IQ. If the agency wants Applied's roadmap configured well, Applied Pro Services is the right answer. If the agency wants the workflows above, built on top of Epic, that is what we build.
If your open question is whether to replace Applied Epic itself, rather than add a custom layer on top of it, our roundup of Applied Epic alternatives for independent agencies prices six replacement systems and runs the three and five year math against a commissioned build.