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Home/ Cases/ Case 03

38% more qualified pipeline, no headcount added.

Inbound enrichment, scoring, routing, and auto-drafted follow-ups. Ops freed to work strategic accounts.

IndustrySaaS

SolutionRevenue Operations AI

ClientB2B SaaS platform (NDA · "Atrium Labs")

CommissionFixed fee

+38%

Qualified pipeline

New SDRs

34 hrs → 4 min

Avg inbound response

+22%

Win rate on inbound

I · The Problem

What was happening.

A $12M-ARR vertical SaaS with a strong inbound motion, but an SDR team of four that could only work the top 30% of leads. The bottom 70% went cold in less than 48 hours. Marketing spent a six-figure budget capturing leads that sales never touched.

II · What We Did

The approach.

Four-stage build

Standard house cycle, diagnose, demo, build, hand off. Timing and specifics below.

01Diagnosis.Week 1, Diagnosis. We instrumented the full lead chain from capture to closed. The drop-off was savage: 64% of MQLs never received a first-touch within 48 hours.Stage 1Of four

02Demo.Week 2, Demo. We built the enrichment + scoring + auto-draft layer against 30 days of historical leads. Demo scored and drafted responses for 800 past leads. Sales leader marked 78% as "I would have sent this."Stage 2Of four

03Build.Weeks 3-8, Build. Production system: inbound enriched in <60s, scored against ICP, routed by territory, first-touch email auto-drafted with full context. Dashboards for sales leader.Stage 3Of four

04Handoff.Week 8, Handoff. SDRs trained to work with the system. Sales leader sees pipeline state live. Ops team freed for strategic accounts and outbound.Stage 4Of four

III · The Outcome

What actually shipped.

Qualified pipeline grew 38% in the following quarter. Win rate on inbound went up 22 points, not because the system closed, but because first-touch quality was consistently high. SDR team works on outbound now; inbound runs itself.

"I used to think we needed to hire our way out. We needed to systemize our way out. We just didn't know how."

, VP of Revenue · Atrium Labs

IV · More Work

Other commissions.

Recent cases

Three more from the same period. Different industries, same method.

01$1.Law · Knowledge & RAG
Automated time-capture + matter summarization returned 240 partner hours a month, all of it captured and billed.Case 01Law 0211× long-form output.Media · Content Operations AI
Custom house-voice drafting pipeline. 40 pieces a month to 450 a month. Same editors, same quality bar, same brand.Case 02Media 04Quote turnaround.Manufacturing · Workflow Automation
Spec-parsing + costing model + proposal assembly. Win rate up 22% on speed alone.Case 04Manufacturing

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