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Home/ Cases/ Case 02

11× long-form output, zero new writers.

Custom house-voice drafting pipeline. 40 pieces a month to 450 a month. Same editors, same quality bar, same brand.

IndustryMedia

SolutionContent Operations AI

ClientEditorial house (NDA · "Northbrook Media")

CommissionFixed fee

11×

Monthly long-form output

New writers hired

$340 → $42

Cost per piece

94%

Editor approval on first draft

I · The Problem

What was happening.

A 12-year-old editorial house producing long-form content for B2B clients. Their house voice, thoughtful, specific, lightly ironic, was the reason clients paid premium rates. But demand had tripled in two years, and hiring writers who could match the voice was taking six weeks per hire. Their backlog was worth $480K and growing.

II · What We Did

The approach.

Four-stage build

Standard house cycle, diagnose, demo, build, hand off. Timing and specifics below.

01Diagnosis.Week 1, Diagnosis. Three editors sat with us. We mapped the brief-to-publish pipeline, eleven hand-offs, seventeen formats, three review gates. Most of the time cost was editors rewriting first drafts to match voice.Stage 1Of four

02Demo.Week 2, Demo. We curated 60 of their best pieces and built a voice model. Fed it five real briefs from their backlog. Three of five outputs passed editor review with light edits. They decided to commission.Stage 2Of four

03Build.Weeks 3-7, Build. End-to-end pipeline: brief in, outline, draft, fact-check layer, CMS-formatted output. Editor-in-the-loop gates at outline and final. Repurposing layer turns each piece into social thread + newsletter.Stage 3Of four

04Handoff.Week 7, Handoff. Editors trained in one session. System went live on their Q3 slate.Stage 4Of four

III · The Outcome

What actually shipped.

Monthly output moved from 40 to 450 within two months. Backlog cleared in Q3. Editors now spend 80% of their time on editing, what they were hired for. House hired two additional editors (not writers) to absorb the new throughput.

"It doesn't write instead of us. It writes the draft none of us wanted to write, so we can do the work we actually came here for."

, Editorial Director · Northbrook Media

IV · More Work

Other commissions.

Recent cases

Three more from the same period. Different industries, same method.

01$1.Law · Knowledge & RAG
Automated time-capture + matter summarization returned 240 partner hours a month, all of it captured and billed.Case 01Law 0338% more qualified pipeline.SaaS · Revenue Operations AI
Inbound enrichment, scoring, routing, and auto-drafted follow-ups. Ops freed to work strategic accounts.Case 03SaaS 04Quote turnaround.Manufacturing · Workflow Automation
Spec-parsing + costing model + proposal assembly. Win rate up 22% on speed alone.Case 04Manufacturing

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